Articles liés à Strategic Marketing and Innovation for Indian MSMEs
Strategic Marketing and Innovation for Indian MSMEs - Couverture rigide
Livre 40 sur 93: India Studies in Business and Economics
Synopsis
Introduction to MSMEs.- Innovations.- Strategic Marketing.- Issues with respect to Indian MSMES and how to address them?.- Research design.- Pilot study.- Main data collection.- Data analysis.- Inference.- Future MSMEs in India.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
R. Srinivasan is Emeritus Professor, Department of Management Studies, Indian Institute of Science, Bangalore, India. After his postgraduate studies in Engineering, he obtained his doctoral degree (Fellow Program) from the Indian Institute of Management, Bangalore. Subsequently, he engaged in postdoctoral training at the University of Leeds, UK. He has more than 35 years of experience in both academia and industry, having served at some of India's most reputed organizations, including Tata Consulting Engineers (TCE), New Delhi, Administrative Staff College of India (ASCI), Hyderabad, and National Institute of Training in Industrial Engineering (NITIE), Mumbai. His nearly 200 research papers have been published in leading international and national journals and he has authored 7 books including "Strategic Business Decisions: A Quantitative Approach", published by Springer.
Lohith C.P. is an Assistant Professor at the Department of Mechanical Engineering, Siddaganga Institute of Technology, Tumakuru, India. After completing his Bachelor's degree in Mechanical Engineering, he engaged in postgraduate studies in Product Design and Engineering. He has more than 13 years of experience in academia and is presently pursuing his Ph.D. at the Department of Management Studies, Indian Institute of Science, Bangalore. His research work focuses on the topic, "Impact of Strategic Marketing and Innovation Performance of Indian MSMEs". He has presented many papers at International conferences, many of which have been published in journals of renowned associations such as Institute of Electrical and Electronics Engineers (IEEE), Inderscience and Thomson Reuters.Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Strategic Marketing and Innovation for Indian MSMEs.
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Singapore, Springer., 2017
ISBN 10 : 981103589X
ISBN 13 : 9789811035890
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XIII, 131 p. Hardcover. Versand aus Deutschland / We dispatch from Germany via Air Mail. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. India Studies in Business and Economics. Sprache: Englisch. N° de réf. du vendeur 3846CB
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Strategic Marketing and Innovation for Indian MSMEs (eng)
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Strategic Marketing and Innovation for Indian MSMEs (India Studies in Business and Economics)
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Strategic Marketing and Innovation for Indian Msmes
Edité par
SPRINGER NATURE Mrz 2017, 2017
ISBN 10 : 981103589X
ISBN 13 : 9789811035890
Neuf
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Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book investigates how strategic marketing is influencing organizations' innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service organizations. Strategic marketing, which achieves excellence in organizations, is at the heart of improving productivity, profitability and market sustainability, while also supplying organizations a much sought-after competitive advantage. It has been observed that strategic marketing can significantly help any manufacturing firm to attain the required level of growth, and can specifically be used by Indian firms as a means of deriving differential advantages. Indian organizations that pursue more traditional approaches to strategy are now feeling the intense market pressure to modify their policy with respect to quality. The result has been a shift to 'Strategy with Innovation'. As market competition has again increased, providing quality products and services alone is no longer sufficient; companies are additionally expected to provide products with a touch of innovation to attract customers. This calls for innovation in terms of products, processes, technologies, systems and practically every other area of an organization, which can only be achieved by combining strategies and innovation.This book identifies the variables of strategic marketing that can help companies significantly boost their innovation performance, making it a valuable resource for students, researchers, professionals and policymakers alike. 131 pp. Englisch. N° de réf. du vendeur 9789811035890
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Strategic Marketing and Innovation for Indian MSMEs
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Hardcover. Etat : Brand New. 131 pages. 9.50x6.25x0.50 inches. In Stock. N° de réf. du vendeur x-981103589X
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Strategic Marketing and Innovation for Indian MSMEs
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Springer Singapore, 2017
ISBN 10 : 981103589X
ISBN 13 : 9789811035890
Neuf
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Examines the relationship between strategic marketing and innovation performanceIdentifies the key constructs of strategic marketing and innovation performance that can achieve growth in companies and national economies alikeHighlights the . N° de réf. du vendeur 134145285
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Strategic Marketing and Innovation for Indian MSMEs
Edité par
Springer Nature B.V., 2017
ISBN 10 : 981103589X
ISBN 13 : 9789811035890
Neuf
Couverture rigide
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book investigates how strategic marketing is influencing organizations' innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service organizations. Strategic marketing, which achieves excellence in organizations, is at the heart of improving productivity, profitability and market sustainability, while also supplying organizations a much sought-after competitive advantage. It has been observed that strategic marketing can significantly help any manufacturing firm to attain the required level of growth, and can specifically be used by Indian firms as a means of deriving differential advantages. Indian organizations that pursue more traditional approaches to strategy are now feeling the intense market pressure to modify their policy with respect to quality. The result has been a shift to 'Strategy with Innovation'. As market competition has again increased, providing quality products and services alone is no longer sufficient; companies are additionally expected to provide products with a touch of innovation to attract customers. This calls for innovation in terms of products, processes, technologies, systems and practically every other area of an organization, which can only be achieved by combining strategies and innovation.This book identifies the variables of strategic marketing that can help companies significantly boost their innovation performance, making it a valuable resource for students, researchers, professionals and policymakers alike. N° de réf. du vendeur 9789811035890
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Strategic Marketing and Innovation for Indian Msmes
Edité par
Springer Nature Singapore, 2017
ISBN 10 : 981103589X
ISBN 13 : 9789811035890
Ancien ou d'occasion
Couverture rigide
Vendeur : Buchpark, Trebbin, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | This book investigates how strategic marketing is influencing organizations' innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service organizations. Strategic marketing, which achieves excellence in organizations, is at the heart of improving productivity, profitability and market sustainability, while also supplying organizations a much sought-after competitive advantage. It has been observed that strategic marketing can significantly help any manufacturing firm to attain the required level of growth, and can specifically be used by Indian firms as a means of deriving differential advantages. Indian organizations that pursue more traditional approaches to strategy are now feeling the intense market pressure to modify their policy with respect to quality. The result has been a shift to 'Strategy with Innovation'. As market competition has again increased, providing quality products and services alone is no longer sufficient; companies are additionally expected to provide products with a touch of innovation to attract customers. This calls for innovation in terms of products, processes, technologies, systems and practically every other area of an organization, which can only be achieved by combining strategies and innovation.This book identifies the variables of strategic marketing that can help companies significantly boost their innovation performance, making it a valuable resource for students, researchers, professionals and policymakers alike. N° de réf. du vendeur 28174932/2
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Image d'archives
Strategic Marketing and Innovation for Indian Msmes
Edité par
Springer Nature Singapore, 2017
ISBN 10 : 981103589X
ISBN 13 : 9789811035890
Ancien ou d'occasion
Couverture rigide
Vendeur : Buchpark, Trebbin, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | This book investigates how strategic marketing is influencing organizations' innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service organizations. Strategic marketing, which achieves excellence in organizations, is at the heart of improving productivity, profitability and market sustainability, while also supplying organizations a much sought-after competitive advantage. It has been observed that strategic marketing can significantly help any manufacturing firm to attain the required level of growth, and can specifically be used by Indian firms as a means of deriving differential advantages. Indian organizations that pursue more traditional approaches to strategy are now feeling the intense market pressure to modify their policy with respect to quality. The result has been a shift to 'Strategy with Innovation'. As market competition has again increased, providing quality products and services alone is no longer sufficient; companies are additionally expected to provide products with a touch of innovation to attract customers. This calls for innovation in terms of products, processes, technologies, systems and practically every other area of an organization, which can only be achieved by combining strategies and innovation.This book identifies the variables of strategic marketing that can help companies significantly boost their innovation performance, making it a valuable resource for students, researchers, professionals and policymakers alike. N° de réf. du vendeur 28174932/12
Acheter D'occasion
EUR 40,93
Expédition à EUR 105
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Quantité disponible : 1 disponible(s)