The Case Writer’s Toolkit - Couverture souple

Gwee, June

Couverture souple

ISBN 10 : 9811071721 ISBN 13 : 9789811071720

Editeur : Palgrave Macmillan, 2018

Synopsis

Describes the dos and don'ts of case writing and writing techniques
Elaborates on uses beyond teaching, such as research and knowledge capture
Includes charts, diagrams and figures within the text to help writers frame their thinking and consolidate their writing process

A propos du livre

À propos de l'auteur

June Gwee is a fellow at the Asian Business Case Centre of the College of Business (Nanyang Business School) in the Nanyang Technological University, Singapore. She is also senior principal researcher at the Civil Service College, Singapore. She specialises in writing case studies, developing curriculum for writing programmes, teaching case writing and coaching case writers. Some of her publications include Case Studies: Building Communities (2015), Case Studies in Public Governance: Building Institutions in Singapore (2012) and Art and Design for Strategic Management: Culture as Strategy (2008).

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 9811071721
• ISBN 13: 9789811071720
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 264
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Allemagne