Synopsis
Extreme Trust: The Competitive Necessity of Proactive Trustworthiness.- Net Promoter Score and its Successful Application.- Focus on ROE (Return on Empathy) to Increase ROI.- Marketing With Meaning.- Hidden in Plain Sight.- The 4 A's of Marketing.- The 10 Principles Behind Great Great Customer Experiences.- Who Do You Want Your Customers To Become.- Stories Make The Difference.- Marketing 3.0: From Products to Customers to the Human Spirit.- Service Innovation - A Jobs To Be Done Guide.
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