The frictions that we experience when doing business, and in fact also in society, result from the impact of technology. There is a transition period from ""doing digital"" to ""being digital"". This affects every aspect of our lives, both private and professional. Merely observing the changes, reading about conflicts of the old model in relation to the new model, is confusing. The current developments and frictions require more in-depth examination. Insights into these developments will be necessary in order to achieve success. Many more partnerships will develop; organisations will come together and combine forces and borders will disappear. This will lead to the changes from order entry to new digital business ecosystems, or rather from ""doing digital to ""being digital"".
In the book, The End of Competition: The Impact of the Network Economy, the author explores the indicators of change, the motives for change, and the changes that are yet to come. Concrete plans provide clarity regarding the steps that can be taken, and they indicate who is already going down that road. This book will cover the similarities and differences in the approach and developments in both the Western and Asian worlds. We are at the beginning of a new age: the age of ""being digital"", and closing our eyes to this is to deny ourselves a future.
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Professor Cor Molenaar is one of Holland's foremost business speakers and writers on the intersection of marketing and technology. He has been Professor in the department of Business Administration at the Rotterdam School of Management since 1999, and extended his fields to include e-Marketing and Distance Selling in 2007. Alongside his academic work, Cor Molenaar has been active as Founder and Director of consulting firm eXQuo, as Chairman of the Dutch RFID platform and of the Dutch foundation regulating security and warrantee systems for online retailers. Previously he has worked for companies including Ogilvy and Mather Dataconsult and Peppers and Rogers. He is the author of a number of books in English and Dutch, including e-Strategy (2000), Interactive Marketing (1996), Shopping 3.0 (2011). The Dutch edition The End of Shops sold 5,000 copies within the first few months of publication.
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