Start-up Thailand: The Entrepreneurs' Journey - Couverture rigide

Zerrillo, Philip; Joshi, Havovi; Itthiopassagul, Pannapachr

 
9789811216183: Start-up Thailand: The Entrepreneurs' Journey

Synopsis

This book is intended to showcase some of Thailand's most vibrant start-ups. It contains a series of stories about these first-generation entrepreneurs and their commercial journeys. The book is intended to serve as both an inspiration and a source of insights for would be entrepreneurs and potential Thailand investors. Each story covers the initial start-up plan, the steps taken by the entrepreneurs and the twists and turns they have taken.

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À propos de l?auteur

Philip Zerrillo is a Professor of Marketing and the former Dean of Post Graduate Professional Programmes at Singapore Management University. He is currently a member of the Board of Directors at Help University (Malaysia), the Dr Bienvenido Tantoco Chaired professor of Retailing at Jose Rizal University, and the former Chairman of the Board of the Thammasat University MIM programme and Sharps Compliance Corp (NASDAQ-SMED).

Dr Zerrillo has been the Editor of Asian Management Insights. He is a member of the editorial board of numerous journals in areas such as agriculture, case writing and business management. Dr Zerrillo has written or co-authored more than 25 cases and teaching notes, won numerous teaching awards, supervised over 25 Doctoral students and consulted with over 200 companies.

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