Solid Growth: Strategies Of Industrial Champions In Global Markets - Couverture rigide

Ploetner, Olaf; Habel, Johannes; Schmitz, Bianca

Couverture rigide

ISBN 10 : 9811264511 ISBN 13 : 9789811264511

Editeur : WSPC, 2023

Synopsis

This book examines global strategies for industrial champions. In particular, it highlights three categories of supply in industrial markets: premium products, low-price products, and complex digital solutions. The authors identify opportunities for creating synergies between these three strategies and address the overarching question: How can the company of the future be organized?

A propos du livre

À propos de l'auteur

Olaf Plötner is a professor at ESMT Berlin and the director of ESMT's BTM Center. His research and teaching focus is on strategic management in global B2B markets. His work is reflected in his most recent book, Counter Strategies in Global Markets, published by Palgrave Macmillan, Springer, and SDX Shanghai. His research has been portrayed in journals such as Industrial Marketing Management, the Journal of Business and Industrial Marketing, as well as in leading international media such as CNN, the Wall Street Journal Europe, the Times of India, Frankfurter Allgemeine Zeitung, China Daily Europe, People's Daily (China), and the Financial Times.

Johannes Habel is an associate professor of marketing at the C T Bauer College of Business, University of Houston. His primary areas of interest are the digital transformation of the sales function and sales psychology. His research has been published in some of the world's most renowned academic marketing journals such as the Journal of Marketing, the Journal of the Academy of Marketing Science, and the International Journal of Research in Marketing. Beyond academic research, Johannes has published case studies with Harvard Business Publishing and The Case Centre as well as managerial articles with journals such as Harvard Business Manager and the European Business Review.

Bianca Schmitz is a director of leadership development programs at ESMT Berlin and director of knowledge transfer at the BTM Center. Her research has been published in journals such as Industrial Marketing Management and the Journal of Family Business Management. Beyond academic research, Bianca has published a number of case studies and managerial articles on hidden champions and digital transformation.

Détails de l'édition

• Éditeur: WSPC
• Date d'édition: 2023
• Langue: anglais
• ISBN 10: 9811264511
• ISBN 13: 9789811264511
• Reliure: Relié
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne