Revenue Management Theory And Practice: Theoretical And Empirical Research - Couverture rigide

Couverture rigide

ISBN 10 : 9811286922 ISBN 13 : 9789811286926

Editeur : WSPC, 2025

Synopsis

This book provides a broad overview of revenue management and examines this topic from different perspectives. It is divided into three major parts. The first part deals with issues related to business model changes; the second part deals with customer, market and marketing issues and the third part examines revenue management and related issues from various other perspectives. The book is dedicated to the theory and practice of revenue management. Although cost management tends to focus on expenditure, it is important to pay attention to revenue as well. If a company is unable to generate sufficient revenues, it will not be able to generate a profit no matter how hard it tries to reduce the costs, thereby threatening its long-term existence. For this reason, revenue management, along with cost management, is essential. In addition to costs, research on cost drivers has made progress in recent years. However, systematic research on revenue is still incomplete. There is thus a need for theoretical and empirical research on various issues related to revenue management and to systematize them.

A propos du livre

À propos de l?auteur

Prof. Hiroshi Obata is Professor of Meijigakuin University and Professor Emeritus of Hitotsubashi University, after teaching at Hitotsubashi University for 35 years. His main areas of research are cost accounting and managerial accounting. He has published more than 50 articles in books, journals and university bulletins. Most of them are in Japanese. His current research interest is the use of IoT data for cost management.

Dr Fumiko Hiki was Professor of Hitotsubashi University until September 2023, when she assumed a public position.She was teaching at Hitotsubashi University for 26 years. Her main areas of research are managerial accounting. She has published more than 50 articles in Japanese, in books, journals and university bulletins. Her research interest is Japanese management accounting.

Détails de l'édition

• Éditeur: WSPC
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 9811286922
• ISBN 13: 9789811286926
• Reliure: Relié
• Nombre de pages: 230
• Éditeur: Obata Hiroshi, Hiki Fumiko
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible