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Critical Discourse Analysis of Chinese Advertisement: Case Studies of Household Appliance Advertisements from 1981 to 1996 - Couverture souple
Synopsis
ABSTRACT INTRODUCTION Chapter 1 The Context of Chinese Advertising Development before and after 1978 1.1 Chinese Advertising before 1978 1.2 Chinese Advertising after 1978 1.2.1 Phase One - recovery (1979-1981) 1.2.2 Phase Two - early growth (1981-1991) 1.2.3 Phase Three - rapid development (1992-2002) 1.2.4 Phase Four - full development (2002- present) 1.3 Household appliance development and its advertising Chapter 2 Review of the Literature 2.1 Brief Review of Language Studies of Chinese Advertising 2.2 Approaches to the Language of Advertising in China 2.2.1 Description of the language of advertising 2.2.2 Rhetorical analysis of advertising 2.2.3 The production of the language of advertising 2.3 Notions of Ideology &nb
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À propos de l?auteur
Dr. Chong Wang is an Associate Professor at Beijing Language and Culture University. He has previously served as Director of the IELTS training program (a joint project of the British Council and the Chinese Education Commission 1986-1995) and Manager of the PR and Advertising Company of CITIC (1996-1998). Dr. Wang received his Postgraduate Diploma in Applied Linguistics from Ealing College of Higher Education, London, UK, his Master of Science from Aston University, Birmingham, UK, and his Doctor of Philosophy from the University of Northampton, UK.
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Critical Discourse Analysis of Chinese Advertisement
Edité par
Springer Singapore, 2018
ISBN 10 : 9811351848
ISBN 13 : 9789811351846
Neuf
Couverture souple
Vendeur : moluna, Greven, Allemagne
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. A unique book on the critical study of Chinese household appliance advertisements, written by a Chinese scholarIncludes over 80 sample advertisements covering three time periods within the general chronological frame of 1981-1. N° de réf. du vendeur 385663136
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Critical Discourse Analysis of Chinese Advertisement
Edité par
Springer Nature Singapore Dez 2018, 2018
ISBN 10 : 9811351848
ISBN 13 : 9789811351846
Neuf
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Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Neuware -This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising discourse. The work is based on research into the ideological values portrayed in Chinese household appliance advertisements in the 1980s - 1990s. The analytical framework covers a variety of methods: critical discourse analysis, chronological analysis, visual and verbal analysis, and qualitative and quantitative analysis.The findings suggest that ideological values consciously or unconsciously manifested by the visual and verbal devices in the Chinese advertisements moved in a pattern from simplicity to diversity, from being politically-oriented to being economically and profit-oriented, from conservatism to globalization and westernization, in keeping with the progression of the Chinese economic reform. The findings further indicate that the ideological values in the Chinese household appliance advertisements are embedded in the advertising language and illustrations. Lastly, the work reveals the reality of Chinese politics, economy and society at a time when China experienced the growth of the market economy and evolution of Chinese mainstream ideologies, and demonstrates the impacts of these changes on the ideological meanings in advertisements. This book will help readers discover the more profound meanings behind the superficial content of Chinese advertisements. 296 pp. Englisch. N° de réf. du vendeur 9789811351846
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Critical Discourse Analysis of Chinese Advertisement: Case Studies of Household Appliance Advertisements from 1981 to 1996
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Critical Discourse Analysis of Chinese Advertisement : Case Studies of Household Appliance Advertisements from 1981 to 1996
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Critical Discourse Analysis of Chinese Advertisement
Edité par
Springer Nature Singapore, Springer Nature Singapore Dez 2018, 2018
ISBN 10 : 9811351848
ISBN 13 : 9789811351846
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Neuware -This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising discourse. The work is based on research into the ideological values portrayed in Chinese household appliance advertisements in the 1980s ¿ 1990s. The analytical framework covers a variety of methods: critical discourse analysis, chronological analysis, visual and verbal analysis, and qualitative and quantitative analysis.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 296 pp. Englisch. N° de réf. du vendeur 9789811351846
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Critical Discourse Analysis of Chinese Advertisement : Case Studies of Household Appliance Advertisements from 1981 to 1996
Edité par
Springer Nature Singapore, Springer Nature Singapore, 2018
ISBN 10 : 9811351848
ISBN 13 : 9789811351846
Neuf
Taschenbuch
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising discourse. The work is based on research into the ideological values portrayed in Chinese household appliance advertisements in the 1980s - 1990s. The analytical framework covers a variety of methods: critical discourse analysis, chronological analysis, visual and verbal analysis, and qualitative and quantitative analysis.The findings suggest that ideological values consciously or unconsciously manifested by the visual and verbal devices in the Chinese advertisements moved in a pattern from simplicity to diversity, from being politically-oriented to being economically and profit-oriented, from conservatism to globalization and westernization, in keeping with the progression of the Chinese economic reform. The findings further indicate that the ideological values in the Chinese household appliance advertisements are embedded in the advertising language and illustrations. Lastly, the work reveals the reality of Chinese politics, economy and society at a time when China experienced the growth of the market economy and evolution of Chinese mainstream ideologies, and demonstrates the impacts of these changes on the ideological meanings in advertisements. This book will help readers discover the more profound meanings behind the superficial content of Chinese advertisements. N° de réf. du vendeur 9789811351846
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Critical Discourse Analysis of Chinese Advertisement : Case Studies of Household Appliance Advertisements from 1981 to 1996
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Critical Discourse Analysis of Chinese Advertisement : Case Studies of Household Appliance Advertisements from 1981 to 1996
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Critical Discourse Analysis of Chinese Advertisement : Case Studies of Household Appliance Advertisements from 1981 to 1996
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Critical Discourse Analysis of Chinese Advertisement: Case Studies of Household Appliance Advertisements from 1981 to 1996
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