Collaborative Research Design: Working with Business for Meaningful Findings - Couverture souple

9789811352911: Collaborative Research Design: Working with Business for Meaningful Findings

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ISBN 10 : 9811352917 ISBN 13 : 9789811352911

Editeur : Springer, 2018

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Presents a range of contemporary research methods that allow insights into the thoughts and behaviors of business managersOffers cutting-edge research methods as well as new twists on traditional research designsProvides new directions for research that recognise the business community as stakeholders and seek to include them in the research process

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� propos de l?auteur

Per Vagn Freytag is Professor of Marketing at the University of Southern Denmark. His main area of research is business-to-business marketing, specifically segmentation and portfolio planning, with a focus on dyads and understanding collaboration between firms. Throughout his career he has been heavily involved in substantial knowledge-sharing and collaboration activities between universities and public and private firms.

Louise Young is Emeritus Professor of Marketing at the University of Western Sydney and Visiting Professor of Marketing at the University of Southern Denmark. Her main focus is business-to-business marketing and is widely known for her work on trust and cooperation in business relationships. She has also worked in the areas of innovation in networks, idea and resource innovation, the industrial selling process, relationship building through professional networking, alienation in channels of distribution and relational commitment.;

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Springer
Date d'�dition: 2018
Langue: anglais
ISBN 10: 9811352917
ISBN 13: 9789811352911
Reliure: Broch�
Nombre de pages: 436
�diteur: Freytag Per Vagn, Young Louise
Coordonn�es du fabricant: Springer Nature Customer Service Center GmbH
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Europaplatz 3,69115 Heidelberg, Germany
Heidelberg
69115
Allemagne

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Collaborative Research Design (eng)

Freytag, Per Vagn

Edit� par Springer, 2018

ISBN 10 : 9811352917 ISBN 13 : 9789811352911

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Collaborative Research Design

Freytag, Per Vagn|Young, Louise

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ISBN 10 : 9811352917 ISBN 13 : 9789811352911

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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Per Vagn Freytag is Professor of Marketing at the University of Southern Denmark. His main area of research is business-to-business marketing, specifically segmentation and portfolio planning, with a focus on dyads and understanding collaboration betwe. N� de r�f. du vendeur 458824999

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Collaborative Research Design

Louise Young

Edit� par Springer Nature Singapore Dez 2018, 2018

ISBN 10 : 9811352917 ISBN 13 : 9789811352911

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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book articulates and interconnects a range of research methods for the investigation of business management processes. It introduces new directions that both recognise the business community as stakeholders in the research process and seek to include them in that process. The book presents a range of contemporary research methods with particular focus on those that allow insights into business managers' thoughts and behaviours. It includes fresh views on traditional research designs, for example new approaches to using literature reviews, experiments, interviews and observation studies. It also considers cutting-edge research methods, such as the use of vignettes, workshops, improvisation and theatre, as well as computer-based simulation. In addition to discussing new approaches to data capture and data generation, it presents new methods of data analysis by considering various forms of models and modelling, new forms of computer-aided text analysis and innovative approaches to data display.Finally, the book provides a link between the philosophical underpinnings of research and the different research methods presented. This is often neglected but undertaking the knowledge-generating journey that is research includes having a view on reality and marrying this to beliefs about how the reality to be investigated can be best expedited. 436 pp. Englisch. N� de r�f. du vendeur 9789811352911

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Collaborative Research Design | Working with Business for Meaningful Findings

Per Vagn Freytag (u. a.)

Edit� par Springer, 2018

ISBN 10 : 9811352917 ISBN 13 : 9789811352911

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Collaborative Research Design

Louise Young

Edit� par Springer Nature Singapore, Springer Nature Singapore Dez 2018, 2018

ISBN 10 : 9811352917 ISBN 13 : 9789811352911

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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book articulates and interconnects a range of research methods for the investigation of business management processes. It introduces new directions that both recognise the business community as stakeholders in the research process and seek to include them in that process. The book presents a range of contemporary research methods with particular focus on those that allow insights into business managers� thoughts and behaviours. It includes fresh views on traditional research designs, for example new approaches to using literature reviews, experiments, interviews and observation studies. It also considers cutting-edge research methods, such as the use of vignettes, workshops, improvisation and theatre, as well as computer-based simulation. In addition to discussing new approaches to data capture and data generation, it presents new methods of data analysis by considering various forms of models and modelling, new forms of computer-aided text analysis and innovative approaches todata display.Finally, the book provides a link between the philosophical underpinnings of research and the different research methods presented. This is often neglected but undertaking the knowledge-generating journey that is research includes having a view on reality and marrying this to beliefs about how the reality to be investigated can be best expedited.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 436 pp. Englisch. N� de r�f. du vendeur 9789811352911

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Collaborative Research Design: Working with Business for Meaningful Findings

Edit� par Springer, 2018

ISBN 10 : 9811352917 ISBN 13 : 9789811352911

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Etat : New. Softcover reprint of the original 1st ed. 2018 edition NO-PA16APR2015-KAP. N� de r�f. du vendeur 26376481435

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Collaborative Research Design : Working with Business for Meaningful Findings

Louise Young

Edit� par Springer Nature Singapore, Springer Nature Singapore, 2018

ISBN 10 : 9811352917 ISBN 13 : 9789811352911

Neuf Taschenbuch

Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne

�valuation du vendeur 5 sur 5 �toiles

Taschenbuch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book articulates and interconnects a range of research methods for the investigation of business management processes. It introduces new directions that both recognise the business community as stakeholders in the research process and seek to include them in that process. The book presents a range of contemporary research methods with particular focus on those that allow insights into business managers' thoughts and behaviours. It includes fresh views on traditional research designs, for example new approaches to using literature reviews, experiments, interviews and observation studies. It also considers cutting-edge research methods, such as the use of vignettes, workshops, improvisation and theatre, as well as computer-based simulation. In addition to discussing new approaches to data capture and data generation, it presents new methods of data analysis by considering various forms of models and modelling, new forms of computer-aided text analysis and innovative approaches todata display.Finally, the book provides a link between the philosophical underpinnings of research and the different research methods presented. This is often neglected but undertaking the knowledge-generating journey that is research includes having a view on reality and marrying this to beliefs about how the reality to be investigated can be best expedited. N� de r�f. du vendeur 9789811352911

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