Consumption Behaviour and Social Responsibility: A Consumer Research Approach - Couverture rigide

Gupta, Karnika; Singh, Narendra

Couverture rigide

ISBN 10 : 9811530041 ISBN 13 : 9789811530043

Editeur : Springer Verlag, Singapore, 2020

Synopsis

Chapter 1. Background and Thought.- Chapter 2. An Overview of Literature.- Chapter 3. Conceptual Framework and Research Model.- Chapter 4. Methodological Procedures and Techniques.- Chapter 5. Exploration and Validation of Behavioural-Attitudinal Dimensions.- Chapter 6. Model Testing and Thoeory Testing.- Chapter 7. Segmentation of Consumers and Identification of Responsibles.- Chapter 8. Charaterizing and Profiling Responsible Consumer Segments.- Chapter 9. Findings and Discussions.- Chapter 10. Implications and Directions.

A propos du livre

À propos de l?auteur

Karnika Gupta is an Assistant Professor and Head of the Department of Commerce, Seth Navrang Rai Lohia Jairam Girls College, Lohar Majra, India. She has previously worked as an Assistant Professor at the Department of Commerce, Kurukshetra University, India. Her areas of interest include marketing, consumer social responsibility, marketing and consumer research, research methodologies in business, and data analysis in business and consumer research.

Narendra Singh is a Professor at the Department of Commerce, Kurukshetra University, India. He has extensive teaching and research experience in the areas of marketing, international marketing, rural marketing, consumer social responsibility, and environmental conservation. His current research interests include socially responsible behaviour, environmental conservation, and waste management.

Détails de l'édition

• Éditeur: Springer Verlag, Singapore
• Date d'édition: 2020
• Langue: anglais
• ISBN 10: 9811530041
• ISBN 13: 9789811530043
• Reliure: Relié
• Nombre de pages: 450
• Coordonnées du fabricant: ProductSafety@springernature.com; ProductSafety@springernature.com; ; Poststr. 9; Darmstadt; 64293; Allemagne