Consumption Behaviour and Social Responsibility: A Consumer Research Approach - Couverture souple

Livre 5 sur 8: Approaches to Global Sustainability, Markets, and Governance

Gupta, Karnika; Singh, Narendra

 
9789811530074: Consumption Behaviour and Social Responsibility: A Consumer Research Approach
Couverture souple
ISBN 10 : 9811530076 ISBN 13 : 9789811530074
Editeur : Springer, 2021

Synopsis

This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of ‘consumption behaviour’ and ‘social responsibility’. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model. 

The book appeals to readers interested in consumer behaviour, research methodologies, social responsibility, corporate social responsibility, segmentation and profiling, sustainability, and structural equation modelling with path analysis and confirmatory factor analysis. The book also offers concrete recommendations that will benefit businesses and governments alike.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Karnika Gupta is an Assistant Professor and Head of the Department of Commerce, Seth Navrang Rai Lohia Jairam Girls College, Lohar Majra, India. She has previously worked as an Assistant Professor at the Department of Commerce, Kurukshetra University, India. Her areas of interest include marketing, consumer social responsibility, marketing and consumer research, research methodologies in business, and data analysis in business and consumer research.

Narendra Singh is a Professor at the Department of Commerce, Kurukshetra University, India. He has extensive teaching and research experience in the areas of marketing, international marketing, rural marketing, consumer social responsibility, and environmental conservation. His current research interests include socially responsible behaviour, environmental conservation, and waste management.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer
Date d'édition
2021
Langue
anglais
ISBN 10 
9811530076
ISBN 13 
9789811530074
Reliure
Broché
Nombre de pages
476
Coordonnées du fabricant
ProductSafety@springernature.com
ProductSafety@springernature.com

Poststr. 9
Darmstadt
64293
Allemagne

Autres éditions populaires du même titre

9789811530043: Consumption Behaviour and Social Responsibility: A Consumer Research Approach

Edition présentée

ISBN 10 :  9811530041 ISBN 13 :  9789811530043
Editeur : Springer Verlag, Singapore, 2020
Couverture rigide