Articles liés à Advances in Theory and Practice in Store Brand Operations
Synopsis
Introduction； Product Strategy for Store Branding； Pricing strategy for store brands； Channel Strategy and Conflict Resolution； Supply chain coordination
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Jiazhen Huo, PhD, Chair Professor (Supported by BOSCH) of School of Economics and Management, Tongji University, China. His research interests are Logistics and Supply Chain Management, Service Operations Management. In the past decades, he has published more than 30 papers on such as OR, JOM, IJPE, EJOR, IJPR and other high quality journals and presided 6 research projects funded by the National Nature Science Foundation and a number of consulting projects.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Advances in Theory and Practice in Store Brand Operations.
Edité par
Singapore, Springer Singapore., 2021
ISBN 10 : 9811598762
ISBN 13 : 9789811598760
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1st ed. 2021. XVII, 253 p. Hardcover. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. Sprache: Englisch. N° de réf. du vendeur 320NB
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Advances in Theory and Practice in Store Brand Operations
Edité par
Springer, 2021
ISBN 10 : 9811598762
ISBN 13 : 9789811598760
Ancien ou d'occasion
Couverture rigide
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Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 43491487
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Advances in Theory and Practice in Store Brand Operations
Edité par
Springer Nature Singapore Jan 2021, 2021
ISBN 10 : 9811598762
ISBN 13 : 9789811598760
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Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
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Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book is developed by focusing on the four issues: (1) product strategy of private brand; (2) pricing strategy of private brand; (3) channel strategy with private brand introduction; and (4) supply chain coordination with private brand introduction. Private brand (PB), also known as private label (PL) or store brand (SB), refers to a brand created and controlled by a retailer. In the 1960s and 1970s, private labels began to emerge in France and England. Although private label has grown rapidly worldwide, market share varies greatly from region to region. According to Nielsen's 2018 Global Private Label Report, the largest markets for private-label products are found primarily in the more mature European retail markets. In recent years, many large domestic retail enterprises have launched their own brand products. With the growth of e-commerce, some online retailers have also launched private-label goods. JD started to introduce its private brands in 2010, with annual sales of its private brand products reaching several hundred million yuan. However, at present, the market share of China's private label is only 1-3%, which still has a big gap compared with Europe and America.The main challenges to China's private label lie in private brand operations management. Among them, how to select the correct product categories, how to make pricing decision, how to restructure channels and how to coordinate supply chain after introducing private brands are four operations management problems need to be solved. 272 pp. Englisch. N° de réf. du vendeur 9789811598760
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Advances in Theory and Practice in Store Brand Operations
Edité par
Springer Singapore, 2021
ISBN 10 : 9811598762
ISBN 13 : 9789811598760
Neuf
Couverture rigide
Vendeur : moluna, Greven, Allemagne
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. A systematic strategical research on private brand managementProvides product and pricing strategies of private brand Analyzes on channels and supply chain coordination with private brand introductionJiazhen Huo, PhD, Chair Pr. N° de réf. du vendeur 405561008
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Advances in Theory and Practice in Store Brand Operations
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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Etat : New. N° de réf. du vendeur 43491487-n
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Advances in Theory and Practice in Store Brand Operations
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Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book is developed by focusing on the four issues: (1) product strategy of private brand; (2) pricing strategy of private brand; (3) channel strategy with private brand introduction; and (4) supply chain coordination with private brand introduction. Private brand (PB), also known as private label (PL) or store brand (SB), refers to a brand created and controlled by a retailer. In the 1960s and 1970s, private labels began to emerge in France and England. Although private label has grown rapidly worldwide, market share varies greatly from region to region. According to Nielsen's 2018 Global Private Label Report, the largest markets for private-label products are found primarily in the more mature European retail markets. In recent years, many large domestic retail enterprises have launched their own brand products. With the growth of e-commerce, some online retailers have also launched private-label goods. JD started to introduce its private brands in 2010, with annual sales of its private brand products reaching several hundred million yuan. However, at present, the market share of China's private label is only 1-3%, which still has a big gap compared with Europe and America.The main challenges to China's private label lie in private brand operations management. Among them, how to select the correct product categories, how to make pricing decision, how to restructure channels and how to coordinate supply chain after introducing private brands are four operations management problems need to be solved. N° de réf. du vendeur 9789811598760
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Advances in Theory and Practice in Store Brand Operations
Edité par
Springer Nature Singapore, Springer Nature Singapore Jan 2021, 2021
ISBN 10 : 9811598762
ISBN 13 : 9789811598760
Neuf
Buch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Buch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book is developed by focusing on the four issues: (1) product strategy of private brand; (2) pricing strategy of private brand; (3) channel strategy with private brand introduction; and (4) supply chain coordination with private brand introduction. Private brand (PB), also known as private label (PL) or store brand (SB), refers to a brand created and controlled by a retailer. In the 1960s and 1970s, private labels began to emerge in France and England. Although private label has grown rapidly worldwide, market share varies greatly from region to region. According to Nielsen's 2018 Global Private Label Report, the largest markets for private-label products are found primarily in the more mature European retail markets. In recent years, many large domestic retail enterprises have launched their own brand products. With the growth of e-commerce, some online retailers have also launched private-label goods. JD started to introduce its private brands in 2010, with annual sales of its private brand products reaching several hundred million yuan. However, at present, the market share of China's private label is only 1-3%, which still has a big gap compared with Europe and America.The main challenges to China's private label lie in private brand operations management. Among them, how to select the correct product categories, how to make pricing decision, how to restructure channels and how to coordinate supply chain after introducing private brands are four operations management problems need to be solved.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 272 pp. Englisch. N° de réf. du vendeur 9789811598760
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Advances in Theory and Practice in Store Brand Operations
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Etat : New. 1st ed. 2021 edition NO-PA16APR2015-KAP. N° de réf. du vendeur 26388084251
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Advances in Theory and Practice in Store Brand Operations
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Hardcover. Etat : Brand New. 270 pages. 9.25x6.10x9.21 inches. In Stock. N° de réf. du vendeur x-9811598762
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