The Post-Pandemic Business Playbook: Customer-Centric Solutions to Help Your Firm Grow - Couverture souple

Mintz, Ofer

Couverture souple

ISBN 10 : 9811658706 ISBN 13 : 9789811658709

Editeur : Palgrave Macmillan, 2023

Synopsis

COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no longer operating as before. This book provides customer-centric based guidance for how businesses should adapt to this new reality, deriving insights from academic research, case studies, interviews, and best practice examples from around the world. As validated by hundreds of top-level executives, its readers will gain a better understanding of why customer behavior has changed so they can use the book’s solutions to navigate through and succeed in the post COVID-19 future.

A propos du livre

À propos de l'auteur

Ofer Mintz is Associate Head of the Marketing Department at the UTS Business School at the University of Technology Sydney. He is a globally recognized expert in formulating customer-centric solutions to address problems organizations face, evidenced by his publications in leading journals, talks on five continents, award-winning classes, and experiences assisting firms.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2023
• Langue: anglais
• ISBN 10: 9811658706
• ISBN 13: 9789811658709
• Reliure: Broché
• Nombre de pages: 244
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Allemagne