Customer-Centricity in Organized Retailing: A Guide to the Basis of Winning Strategies - Couverture souple

Dash, Manoj Kumar; Sahu, Manash Kumar; Bhattacharyya, Jishnu

Couverture souple

ISBN 10 : 9811935947 ISBN 13 : 9789811935947

Editeur : Palgrave Macmillan, 2023

Synopsis

This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with changing consumer behavior. It discusses the importance of developing appropriate retailing strategies in the context of an emerging economy, being agile and forward-thinking to implement a customer-centric approach across the retail value chain's upstream and downstream actions, and the requirement of clarity on the exact tools and techniques that will allow the retailers to move from their present product-centric state to the looked-for customer-centric state.

This book aids the practitioners in developing and adopting a culture of customer-centricity and focuses on various retail strategy concepts and their implementation. It aims to present the multifaceted and multifarious questions of retail marketing in two studies, where each study provides a comprehensive solution.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2023
• ISBN 10: 9811935947
• ISBN 13: 9789811935947
• Reliure: Broché
• Langue: anglais
• Coordonnées du fabricant: non disponible