The Entropy Vector There is real value in trying to connect science to business, and this should not be overlooked in the drive to connect business to science. Science is far too important just to be left to the scientists. The authors of this book limit themselves to looking at disorder. Full description
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“This is a well-researched, well written, amusing and stimulating read . . . Overall, this is a book that makes you think . . . Read and enjoy it.” Martin Sandford Vice-President Les Britain & Ireland “This book is short and easy to read. It illustrates points with many original cartoons and diagrams . . . it is well indexed and is designed to allow sampling it randomly.” Journal of Product Innovation Management “There is more reason, sense and entertainment here than in most pop management books. Verdict: recommended if you feel like a different perspective on that productive gap between stability and disorder from authors who do actually know their science and engineering.” Sam Garrett-Jones University of Wollongong, Australia How do managers and entrepreneurs evaluate risk, encourage creativity or manage change? Might a better grasp of science help? The authors of this book suggest that there is real value in trying to connect science to business and that science is far too important just to be left to the scientists. All of science is too large a prospect, so the authors limit themselves to looking at disorder. We must all learn to manage and control change, and there is plenty of social, technical and business change going on. The authors suggest that a clearer understanding of entropy and the choices it presents will assist in that management of change - or, as they put it, to manage disorder one needs to control the entropy vector. This book is for scientists and engineers aspiring to business success and for business people interested in new approaches.
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