Fashion Graphics - Couverture souple

Couverture souple

ISBN 10 : 9812459022 ISBN 13 : 9789812459022

Editeur : Page One Publishing, 2010

Synopsis

Successful sales result from effective promotion. In the fashion industry, we can find a lot of shiny graphics on tags, packages, invitations, look books, advertising and other collaterals. Fashion brand communication is all about tactility. As the product itself relies on feeling, especially the touch and smell of the fabric, so the graphic or packaging representation of these values must have the same properties. It is crucially important to choose carefully the materials, to innovate with printing processes such as with die cutting, foil blocking, thermo-graphic print and push the boundaries of the unexpected. When we unwrap our purchases, or take them out of the bag, we want to be reminded by the feeling between our fingertips of the values that are embroidered in the label. This collection presents over 100 fashionable brands which have excellent promo graphics. 'Fashion Graphics' demonstrates why designing for the fashion industry is one of the most exciting and demanding creative challenges in branding, communication and visual expression.

A propos du livre

Présentation de l'éditeur

D as sehr schön gestaltete Buch gibt einen aktuellen Überblick zu den neuen Trends im Bereich Fashion Grafikdesign. 30 Designer aus Europa und den USA stellen Projekte von 221 Marken vor von Adidas über Mandarin Duck und Joop bis Victoria Beckham und Zimtstern. Mit Informationen zu den ausgewählten Design-Studios und einem Vorwort des Londoner Designers Sasha Vidakovic. Ein von Wang Shaoqiang herausgegebenes Buch.

Détails de l'édition

• Éditeur: Page One Publishing
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 9812459022
• ISBN 13: 9789812459022
• Reliure: Broché
• Nombre de pages: 240
• Éditeur: Shaoqiang Wang
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible