Chinese Multinationals - Couverture rigide

Couverture rigide

ISBN 10 : 9812835008 ISBN 13 : 9789812835000

Editeur : World Scientific Publishing Co Pte Ltd, 2008

Synopsis

This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc. The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.

A propos du livre

Revue de presse

Thanks to China's access to the World Trade Organization (WTO) in 2001, the internationalization process of Chinese enterprises though still in its initial stage, has developed with great dynamism and diversity. This is yet another 'long march' for the growth of Chinese entrepreneurs and China's economic development. There are both successful experiences as well as bitter lessons. Chinese Multinationals, a book jointly written by professors of HEC Paris, professors of the Tsinghua SEM, and other Chinese scholars, offers a snapshot of this process. --Liu Chuanzhi, President and CEO,Legend Holdings Ltd, Beijing, China

At a time where globalization is both a great opportunity and a challenge to many societies, companies and individuals, this book is a very useful contribution. It helps us understand how Chinese companies are using their domestic successes to accelerate their development and enhance their access to new markets or new technologies. --Henri de Castries,Chairman and CEO,Management Board AXA, Paris, France

Strategy and international business professors have long analysed multinational corporations based in developed economies. But in the past decade, we have seen the emergence of business giants from emerging markets, notably China. Jean-Paul Larçon from HEC Paris, in collaboration with colleagues from the Tsinghua School of Management, has now edited a book of cases that provide a rich insight into the problems as well as the successes of internationalisation by chinese multinationals. This book will be an invaluable source for academics and practitioners trying to understand the emergence of these new global players. --Saul Estrin, Professor of Economics, London School of Economics, UK

Détails de l'édition

• Éditeur: World Scientific Publishing Co Pte Ltd
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 9812835008
• ISBN 13: 9789812835000
• Reliure: Relié
• Nombre de pages: 300
• Éditeur: Larcon Jean-paul
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible