Chinese Multinationals - Couverture souple

 
9789812835598: Chinese Multinationals
Couverture souple
ISBN 10 : 9812835598 ISBN 13 : 9789812835598
Editeur : Wspc, 2008

Synopsis

This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Revue de presse

Thanks to Chinas access to the World Trade Organization (WTO) in 2001, the internationalization process of Chinese enterprises though still in its initial stage, has developed with great dynamism and diversity. This is yet another long march for the growth of Chinese entrepreneurs and Chinas economic development. There are both successful experiences as well as bitter lessons. Chinese Multinationals, a book jointly written by professors of HEC Paris, professors of the Tsinghua SEM, and other Chinese scholars, offers a snapshot of this process. --Liu Chuanzhi President and CEO Legend Holdings Ltd, Beijing, China

At a time where globalization is both a great opportunity and a challenge to many societies, companies and individuals, this book is a very useful contribution. It helps us understand how Chinese companies are using their domestic successes to accelerate their development and enhance their access to new markets or new technologies. --Henri de Castries Chairman and CEO Management Board AXA, Paris, France

This is an exceptional book with real strategic insight into the rise of several leading Chinese multinationals. It is a must-read for academics and practitioners who wish to understand the subtleties of the Chinese market and the evolving role Chinese companies have on the international arena. --Eric Cornuel Professor of Strategy Director General European Foundation for Management Development, Brussels, Belgium

Présentation de l'éditeur

This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc. The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Wspc
Date d'édition
2008
Langue
anglais
ISBN 10 
9812835598
ISBN 13 
9789812835598
Reliure
Broché
Nombre de pages
300
Éditeur
Larcon Jean-Paul
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9789812835000: Chinese Multinationals

Edition présentée

ISBN 10 :  9812835008 ISBN 13 :  9789812835000
Editeur : World Scientific Publishing Co P..., 2008
Couverture rigide