Business Analytics: Progress on Applications in Asia Pacific - Couverture rigide

Couverture rigide

ISBN 10 : 9813149299 ISBN 13 : 9789813149298

Editeur : World Scientific Publishing Co Pte Ltd, 2016

Synopsis

Technological advances in the last five years have allowed organizations to use Business Analytics to provide insights, increase understanding and it is hoped, gain the elusive 'competitive edge'. The rapid development of Business Analytics is impacting all enterprise competences profoundly and classical business professions are being redefined by a much deeper interplay between business and information systems.

As computing capabilities for analysis has moved outside the IT glass-house and into the sphere of individual workers, they are no longer the exclusive domain of IT professionals but rather accessible to all employees. Complex open-source data analytics packages and client-level visualization tools deployed in desktops and laptops equip virtually any end-user with the instruments to carry out significant analytical tasks. All the while, the drive to improve 'customer experience' has heightened the demand for data involving customers, providers and entire ecosystems.

In response to the proliferation of Business Analytics, a new Center and Masters of Science Program was introduced at the National University of Singapore (NUS). The Center collaborates with over 40 different external partner organizations in Asia-Pacific with which all MSBA students undertake individual projects. Business Analytics: Progress on Applications in Asia Pacificprovides a useful picture of the maturity of the Business Analytics domain in Asia Pacific.

For more information about the Business Analytics Center at NUS, visit the website at: http://msba.nus.edu/

A propos du livre

Présentation de l'éditeur

Technological advances in the last five years have allowed organizations to use Business Analytics to provide insights, increase understanding and it is hoped, gain the elusive 'competitive edge'. The rapid development of Business Analytics is impacting all enterprise competences profoundly and classical business professions are being redefined by a much deeper interplay between business and information systems.

As computing capabilities for analysis has moved outside the IT glass-house and into the sphere of individual workers, they are no longer the exclusive domain of IT professionals but rather accessible to all employees. Complex open-source data analytics packages and client-level visualization tools deployed in desktops and laptops equip virtually any end-user with the instruments to carry out significant analytical tasks. All the while, the drive to improve 'customer experience' has heightened the demand for data involving customers, providers and entire ecosystems.

In response to the proliferation of Business Analytics, a new Center and Masters of Science Program was introduced at the National University of Singapore (NUS). The Center collaborates with over 40 different external partner organizations in Asia-Pacific with which all MSBA students undertake individual projects. Business Analytics: Progress on Applications in Asia Pacificprovides a useful picture of the maturity of the Business Analytics domain in Asia Pacific.

For more information about the Business Analytics Center at NUS, visit the website at: http://msba.nus.edu/

Détails de l'édition

• Éditeur: World Scientific Publishing Co Pte Ltd
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 9813149299
• ISBN 13: 9789813149298
• Reliure: Relié
• Nombre de pages: 884
• Éditeur: Sanz Jorge L C
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible