Retail is going through difficult times and is suffering the consequences of both the economic crisis and the digitization of society. Fundamentally, there is a bigger problem: stores cannot keep up with the changing behavior of customers who are connected 24/7, customers for whom there is no distinction between online and offline.The End of Online Shopping: The Future of New Retail in an Always Connected World describes how the smart, the sharing, the circular, and the platform economy are shaping a new era of always connected retail. Retailers urgently need to innovate if they want to stay relevant in a world dominated by marketplaces and sharing platforms. The book contains inspiring examples from different industries -- which include the usual suspects such as Amazon, Alibaba, and Google, but also local startups -- and covers all aspects of the customer journey, from orientation and selection to delivery.The End of Online Shopping provides an excellent overview of shopping trends and developments worldwide, and offers readers indispensable insights into the future of retail.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Retail is going through difficult times and is suffering the consequences of both the economic crisis and the digitization of society. Fundamentally, there is a bigger problem: stores cannot keep up with the changing behavior of customers who are connected 24/7, customers for whom there is no distinction between online and offline.
The End of Online Shopping: The Future of New Retail in an Always Connected World describes how the smart, the sharing, the circular, and the platform economy are shaping a new era of always connected retail. Retailers urgently need to innovate if they want to stay relevant in a world dominated by marketplaces and sharing platforms. The book contains inspiring examples from different industries — which include the usual suspects such as Amazon, Alibaba, and Google, but also local startups — and covers all aspects of the customer journey, from orientation and selection to delivery.
The End of Online Shopping provides an excellent overview of shopping trends and developments worldwide, and offers readers indispensable insights into the future of retail.
Wijnand Jongen shares a provocative perspective on how retailers must continue to adapt their thinking beyond online and offline sales channels to a customer-centric view that embraces the role of technology, its impact on consumer behaviors, and the need for new disruptive business models. His book is an important read for all who play in the influential and ever-evolving global retail industry. --Matthew Shay, President and CEO of the National Retail Federation (US)
Wijnand Jongen is one of the most authoritative leaders in e-commerce today. A must read! --Brian McBride, CEO, Asos.com (UK)
Wijnand Jongen's book presents a unique and fascinating overview of what the future will bring to the exciting world of retailing. Highly recommended! --Xavier Court, Associate Co-founder of Vente-Privee Group (FR)
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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