The casebook aims at providing the latest case materials for researchers and students who are keen to learn about the consumerization and transformation effects of digital technology.
It is one of the first books covering the best practices of digital enablement in China, which has been the focus many observers among the practitioners as well as academics.
The 22 projects analyzed include Zhongguancun InnoWay, OFO Bicycle, Esheke, Taobao, and more.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Prof Pan Shan-Ling is the founder of the Digital Enablement Project. He is also a professor of Information Systems, Technology and Management at the UNSW Business School, The University of New South Wales. He was formerly a tenured professor at the National University of Singapore. He is currently a research affiliate with the Alexander von Humboldt Institute for Internet and Society, Germany. His research interest is digital enablement within the contexts of business and social innovation. He has conducted in-depth studies on state-owned enterprises, commercial organizations, rural villages, and nonprofit organizations in China, Germany, India, Singapore and parts of Southeast Asia. He is the founder of Digital Enablement Research Group (DERG), a research group based at UNSW Business School. DERG seeks to create impact on the practice of overcoming digitally enabled business and societal challenges, and the dissemination of relevant insights to students, managers, and policymakers.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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