Media Convergence and the Development Strategies of Radio and Television in China - Couverture souple

Duan, Peng

 
9789813341517: Media Convergence and the Development Strategies of Radio and Television in China
Couverture souple
ISBN 10 : 9813341513 ISBN 13 : 9789813341517
Editeur : Springer, 2021

Synopsis

This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author's observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and coping strategies. Further, it outlines a framework that helps readers to consider how to use communication strategies for the construction of media convergence in the context of China by referring to theories of international communication and political communication.
Presenting research on the development strategies of Chinese media convergence, it offers a systematic study of the processes through which the Chinese radio and television industries make use of proper communication strategies to have a profound global influence.

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À propos de l?auteur

Professor Peng Duan is the vice-president of the Communication University of China, the executive associate director of the Key State Lab of Media Convergence and Communication (Communication University of China), and the managing editor of the SAGE journal Global Media and China. He is one of China's leading scholars, with broad experience in journalism and communication studies, particularly in the fields of radio and television news, communication theories and audience analysis.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Springer
Date d'édition
2021
Langue
anglais
ISBN 10 
9813341513
ISBN 13 
9789813341517
Reliure
Broché
Nombre de pages
176
Coordonnées du fabricant
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Autres éditions populaires du même titre

9789813341487: Media Convergence and the Development Strategies of Radio and Television in China

Edition présentée

ISBN 10 :  9813341483 ISBN 13 :  9789813341487
Editeur : Springer Verlag, Singapore, 2020
Couverture rigide