Asia and Europe have become increasingly interconnected over the last few decades; this growth in mutual interest is due largely to their economic, political, cultural, and historical ties to one another. Due to the deepening relationship between the two regions, it seems natural to ask, "How is the European Union perceived in Asia?" This question has become very relevant to Asia-Europe relations, especially as the EU is the most significant economic partner for many Asian countries, while at the same time emerging as an increasingly prominent political and security dialogue partner for the region. This second volume offers a new and reliable insight into the perception of the EU in Asia.In 2006, the Asia-Europe Foundation and National Centre for Research on Europe (University of Canterbury) created the European Studies in Asia (ESiA) Network and initiated the "EU through the Eyes of Asia" survey. This unprecedented comparative study looks at the attitudes and citizens' perceptions of the EU in Asia, and, by 2009, has been undertaken in 12 research sites throughout Asia. In each locality, the project systematically assessed daily representations of the EU in reputable local news media, as well as the EU's imagery among the general public and the EU's vision among the national stakeholders and opinion leaders.Presenting the findings of this project, this book provides a systematic and detailed empirical insight into EU visibility in the public discourses of three Southeast Asian countries -- Vietnam, Indonesia and the Philippines -- the so-called "VIP". The data and analyses in this work cover 2008 and the first half of 2009, and it compares the findings with those published in Volume I, which examined the perceptions of the EU in China, Japan, Singapore, South Korea, and Thailand. EU through the Eyes of Asia is indispensable to policy-makers and opinion leaders in the Asian and European milieux, putting forward vital recommendations to the EU, Asian governments, the media and those managing relations between the two regions.
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The findings of The EU Through the Eyes of Asia Volume II: New Cases, New Findings perceptions in Asia provide a unique analysis of the external relations and the European Union's (EU) identity in Vietnam, Indonesia and the Philippines. The findings of the research project, taken and compiled over 18 months, offer comprehensive insights into how the EU is perceived in the three research sites. This allows readers to gauge the EU's identity across three levels, media analysis, public opinion survey and key stakeholder interview.
As the EU seeks to integrate even further to strengthen its role as a global actor, an evident shift needs to be made to portray itself as an entity with far-reaching capabilities and influence. It is the objective of this cross-regional study to gauge the perceptions of the EU in these influential ASEAN member states in a scientifically and easily comprehensible manner.
As with The EU through the Eyes of Asia Volume I that looked at perceptions of the EU in China, Hong Kong, Japan, Korea, Singapore and Thailand, this publication provides local and international stakeholders alike insights into the role and scope of the EU's relations within Asia as a whole and within each research location. The data collected is very unique in its scope as it allows the reader to view what Asians really think of the EU in terms of its role as a political, economic and social actor. This hugely significant study is an essential reference point that not only appeals to those from academia but also policymakers, private sector enterprises, NGOs and anyone interested in the EU-Asian relations.
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