Write Copy Make Money - Couverture souple

Maslen, Andy

Couverture souple

ISBN 10 : 9814302589 ISBN 13 : 9789814302586

Editeur : Marshall Cavendish International (Asia) Pte Ltd, 2010

Synopsis

Anyone who writes copy for a living eventually has to decide whether to go it alone (if they have not already done so). Based on the author s experience of running one of the most successful copywriting agencies in Europe, this book provides straight-talking, savvy advice on how to be a successful freelance copywriter. How do I make a living working for myself? What s the best way to find and retain clients? How much should I charge for my services? What are the pitfalls and how to you avoid them? How do I keep a work-life balance? These are just some of the key questions and issues tackled in this down-to-earth and practical book. It also includes interviews with, and advice from, other successful freelance copywriters.

A propos du livre

À propos de l'auteur

Andy Maslen is one of Europe s leading copywriters and the author of the bestselling Write to Sell, and more recently, of The Copywriting Sourcebook (2010) and 100 Great Copywriting Ideas (2010). He has worked in the business communications industry for 25 years.

Détails de l'édition

• Éditeur: Marshall Cavendish International (Asia) Pte Ltd
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 9814302589
• ISBN 13: 9789814302586
• Reliure: Broché
• Nombre de pages: 223
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible