Dangerous Ideas: When Provacative Thinking Becomes Your Most Valuable Asset - Couverture souple

Rehn, Alf

Couverture souple

ISBN 10 : 9814328049 ISBN 13 : 9789814328043

Editeur : Marshall Cavendish International (Asia) Pte Ltd, 2011

Synopsis

When was the last time you truly came up with a great idea? An idea which changed the direction of your sector, never mind your company? Creativity has been turned into an uncreative, pale imitation of itself. Today our brain tricks us into thinking that we re creative when we really aren t. Our potential is greater than we re aware of, but the risk of getting stuck in comfortable thinking is far greater than we tend to think. This provocative book argues that creativity should strive to become dangerous. This is the level truly successful mavericks have achieved, and it is here we can meet the truly challenging, radical and revolutionary. This is creativity that doesn t fit neatly into PowerPoints, creativity that shakes things up. If you want to avoid the mediocre and come up with something of real value, you have to get dirty and dangerous. For dangerous thinking doesn t just generate ideas, it can change the world. And this extraordinary book, by one of the most dangerous business thinkers around, shows you how.

A propos du livre

À propos de l'auteur

Alf Rehn is a management professor at Abo Akademi University, Finland. He speaks and consults around the world and was identified by the Times newspaper as a star of the future .

Détails de l'édition

• Éditeur: Marshall Cavendish International (Asia) Pte Ltd
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 9814328049
• ISBN 13: 9789814328043
• Reliure: Broché
• Nombre de pages: 189
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible