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Presentation Magic: Achieving Outstanding Business Presentations Using the Rules of Magic - Couverture souple

Fitzherbert, Nick

 
9789814328319: Presentation Magic: Achieving Outstanding Business Presentations Using the Rules of Magic
Couverture souple
ISBN 10 : 9814328316 ISBN 13 : 9789814328319
Editeur : Marshall Cavendish International (Asia) Pte Ltd, 2011

Synopsis

Rule 1 of magic is: The framework for any communication is determined by the expectations and associations you trigger . Rule 4 is: The brain filters out most of the information it receives . The greatest magicians in the world and their acts stick religiously to 20 rules which have nothing to do with how magic works, but instead why it works. Presentation Magic! takes the psychological principles used by the world s best magicians and applies them to business communication. The three classic stages essential to effective communication are: Construction, Preparation, and Delivery. In each case, communication expert and magician Nick Fitzherbert shows you how to apply techniques for directing attention, persuading and convincing drawn from the Rules of Magic. In doing so, you build in an extra edge in your presentation, which will ensure attention and impact.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Rule 1 of magic is: The framework for any communication is determined by the expectations and associations you trigger . Rule 4 is: The brain filters out most of the information it receives . The greatest magicians in the world and their acts stick religiously to 20 rules which have nothing to do with how magic works, but instead why it works. Presentation Magic! takes the psychological principles used by the world s best magicians and applies them to business communication. The three classic stages essential to effective communication are: Construction, Preparation, and Delivery. In each case, communication expert and magician Nick Fitzherbert shows you how to apply techniques for directing attention, persuading and convincing drawn from the Rules of Magic. In doing so, you build in an extra edge in your presentation, which will ensure attention and impact.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Marshall Cavendish International (Asia) Pte Ltd
Date d'édition
2011
Langue
anglais
ISBN 10 
9814328316
ISBN 13 
9789814328319
Reliure
Broché
Nombre de pages
223
Coordonnées du fabricant
non disponible
Personne responsable
non disponible