Case Studies in Japanese Management - Couverture rigide

Couverture rigide

ISBN 10 : 9814340871 ISBN 13 : 9789814340878

Editeur : World Scientific Publishing Co Pte Ltd, 2011

Synopsis

Case Studies in Japanese Management

A propos du livre

Présentation de l'éditeur

This book provides a new opportunity for corporate strategy analysis within a Japanese context. It is the first academic textbook to be published in English which regroups case studies to decorticate key concepts in Japanese management. Where previous literature has set a separate focus on cultural, managerial and strategic variables, a holistic look is now taken at their influence on effective decision-making. Over 11 detailed cases depict issues in entering the Japanese market, strategic issues when managing in Japan, marketing management, crisis management, cross-cultural encounters and future technologies. The sophistication and depth of these studies, along with their teaching notes, provide the basis for pragmatic analysis. The mysticism surrounding Japanese culture seems magnified by the success of Japanese companies abroad, and the shortcomings of many MNEs that entered Japan ineffectively. Studying the empirical implications of these issues is a helpful exercise to develop more acute management reflexes in a Japanese setting. The book's carefully laid out cases will benefit business and humanities students who are researching Japan, as well as professionals who work within this sphere.

Revue de presse

Those studying marketing or public relations will also find the book useful, with some case studies focusing on crisis management and on how brands are affected by the way these situations are handled. The lack of convoluted language makes the book more enjoyable than many other academic texts. However, that does not make it any less insightful or thought-provoking. In fact, this book is an essential read for anyone considering a career in international business. Factors such as technological change have allowed businesses to trade across borders on an unprecedented scale, and breaking into lucrative Asian markets represent an ideal opportunity for businesses. --Times Higher Education

Détails de l'édition

• Éditeur: World Scientific Publishing Co Pte Ltd
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 9814340871
• ISBN 13: 9789814340878
• Reliure: Relié
• Nombre de pages: 316
• Éditeur: Haghirian Parissa, Gagnon Philippe
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne