The Back of the Napkin: Solving Problems and Selling Ideas with Pictures

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9789814382243: The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
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The acclaimed bestseller about visual problem solving-now bigger and better "There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem." So writes Dan Roam in "The Back of the Napkin," the international bestseller that proves that a simple drawing on a humble napkin can be more powerful than the slickest PowerPoint presentation. Drawing on twenty years of experience and the latest discoveries in vision science, Roam teaches readers how to clarify any problem or sell any idea using a simple set of tools. He reveals that everyone is born with a talent for visual thinking, even those who swear they can't draw. And he shows how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights. Take Herb Kelleher and Rollin King, who figured out how to beat the traditional hub-and-spoke airlines with a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Now with more color, bigger pictures, and additional content, this new edition does an even better job of helping you literally see the world in a new way. Join the teachers, project managers, doctors, engineers, assembly-line workers, pilots, football coaches, marine drill instructors, financial analysts, students, parents, and lawyers who have discovered the power of solving problems with pictures.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur :

This original book provides a whole new way of looking at business problems and ideas. Dan Roam demonstrates how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights with others. Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help us crystallise ideas, think outside of the box, and communicate in a way that other people simply get. Drawing on 20 years of visual problem solving combined with recent discoveries in vision science, Roam shows us how to clarify a problem or sell an idea by visually breaking it down using a simple set of visualisation tools. His strategies take advantage of everyone's innate ability to look, see, imagine and show.

Biographie de l'auteur :

Dan Roam is the president of Digital Roam Inc., a consultancy firm that helps businesses solve complex problems. His clients include Google, eBay, HBO, and News Corp. He lectures around the world and lives in San Francisco.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

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Autres éditions populaires du même titre

9781591841999: The Back of the Napkin

Edition présentée

ISBN 10 :  1591841992 ISBN 13 :  9781591841999
Editeur : Portfolio, 2008
Couverture rigide

9780462099477: The Back of the Napkin: Solving Problems and Selling Ideas with Pictures

Marsha..., 2009
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Dan Roam
Edité par Marshall Cavendish International (Asia) Pte Ltd, Singapore (2012)
ISBN 10 : 9814382248 ISBN 13 : 9789814382243
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(London, Royaume-Uni)
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Description du livre Marshall Cavendish International (Asia) Pte Ltd, Singapore, 2012. Paperback. Etat : New. ed. Language: N/A. Brand New Book. The acclaimed bestseller about visual problem solving-now bigger and better There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem. So writes Dan Roam in The Back of the Napkin, the international bestseller that proves that a simple drawing on a humble napkin can be more powerful than the slickest PowerPoint presentation. Drawing on twenty years of experience and the latest discoveries in vision science, Roam teaches readers how to clarify any problem or sell any idea using a simple set of tools. He reveals that everyone is born with a talent for visual thinking, even those who swear they can t draw. And he shows how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights. Take Herb Kelleher and Rollin King, who figured out how to beat the traditional hub-and-spoke airlines with a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Now with more color, bigger pictures, and additional content, this new edition does an even better job of helping you literally see the world in a new way. Join the teachers, project managers, doctors, engineers, assembly-line workers, pilots, football coaches, marine drill instructors, financial analysts, students, parents, and lawyers who have discovered the power of solving problems with pictures. N° de réf. du vendeur AAJ9789814382243

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Dan Roam
Edité par Marshall Cavendish International (Asia) Pte Ltd, Singapore (2012)
ISBN 10 : 9814382248 ISBN 13 : 9789814382243
Neuf Paperback Quantité disponible : 10
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Book Depository International
(London, Royaume-Uni)
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Description du livre Marshall Cavendish International (Asia) Pte Ltd, Singapore, 2012. Paperback. Etat : New. ed. Language: N/A. Brand New Book. The acclaimed bestseller about visual problem solving-now bigger and better There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem. So writes Dan Roam in The Back of the Napkin, the international bestseller that proves that a simple drawing on a humble napkin can be more powerful than the slickest PowerPoint presentation. Drawing on twenty years of experience and the latest discoveries in vision science, Roam teaches readers how to clarify any problem or sell any idea using a simple set of tools. He reveals that everyone is born with a talent for visual thinking, even those who swear they can t draw. And he shows how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights. Take Herb Kelleher and Rollin King, who figured out how to beat the traditional hub-and-spoke airlines with a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Now with more color, bigger pictures, and additional content, this new edition does an even better job of helping you literally see the world in a new way. Join the teachers, project managers, doctors, engineers, assembly-line workers, pilots, football coaches, marine drill instructors, financial analysts, students, parents, and lawyers who have discovered the power of solving problems with pictures. N° de réf. du vendeur AAJ9789814382243

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Dan Roam
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ISBN 10 : 9814382248 ISBN 13 : 9789814382243
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Description du livre Marshall Cavendish Trade, 2012. Etat : New. 2012. Paperback. Roam's "The Back of the Napkin," a "Business Week" bestseller, teaches readers the power of brainstorming and communicating with pictures. This expanded edition presents more exciting ways for solving all kinds of business problems. Num Pages: 288 pages, Illustrations. BIC Classification: KJMD. Category: (G) General (US: Trade). Dimension: 178 x 180 x 18. Weight in Grams: 486. . . . . . . N° de réf. du vendeur V9789814382243

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Dan Roam
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Description du livre Marshall Cavendish Trade. Etat : New. 2012. Paperback. Roam's "The Back of the Napkin," a "Business Week" bestseller, teaches readers the power of brainstorming and communicating with pictures. This expanded edition presents more exciting ways for solving all kinds of business problems. Num Pages: 288 pages, Illustrations. BIC Classification: KJMD. Category: (G) General (US: Trade). Dimension: 178 x 180 x 18. Weight in Grams: 486. . . . . . Books ship from the US and Ireland. N° de réf. du vendeur V9789814382243

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