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Back of the Napkin: Solving Problems and Selling Ideas with Pictures - Couverture souple

Roam Dan

 
9789814382243: Back of the Napkin: Solving Problems and Selling Ideas with Pictures
Couverture souple
ISBN 10 : 9814382248 ISBN 13 : 9789814382243
Editeur : Marshall Cavendish International (Asia) Pte Ltd, 2012

Synopsis

This original book provides a whole new way of looking at business problems and ideas. Dan Roam demonstrates how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights with others. Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help us crystallise ideas, think outside of the box, and communicate in a way that other people simply get. Drawing on 20 years of visual problem solving combined with recent discoveries in vision science, Roam shows us how to clarify a problem or sell an idea by visually breaking it down using a simple set of visualisation tools. His strategies take advantage of everyone's innate ability to look, see, imagine and show.

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À propos de l'auteur

Dan Roam is the president of Digital Roam Inc., a consultancy firm that helps businesses solve complex problems. His clients include Google, eBay, HBO, and News Corp. He lectures around the world and lives in San Francisco.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Marshall Cavendish International (Asia) Pte Ltd
Date d'édition
2012
Langue
anglais
ISBN 10 
9814382248
ISBN 13 
9789814382243
Reliure
Broché
Nombre de pages
288
Coordonnées du fabricant
non disponible
Personne responsable
non disponible