How to Attract Investors: A Personal Guide to Understanding Their Mindset and Requirements - Couverture rigide

Bundgaard-Jorgensen, Uffe

 
9789814745208: How to Attract Investors: A Personal Guide to Understanding Their Mindset and Requirements
Couverture rigide
ISBN 10 : 9814745200 ISBN 13 : 9789814745208
Editeur : Pan Stanford Publishing Pte Ltd, 2016

Synopsis

Investors are often looked upon as one homogeneous group of people with money ready to invest; however, this group is very diverse. In some ways, investors are like car buyers who seek common denominators in a car, such as the engine, wheels, brakes and seats, but the car they end up buying depends on personal preferences, needs and the money available. For investors the common denominator is the good business case, the 'engine, wheels, brakes, seats' being a comprehensive business plan. However, which business case they will prefer in the end depends on their personal preference and financial capacity.

How to Attract Investors takes the reader into the minds of the investors, addressing many of the challenges connected to investor search and negotiation and living with investors as co-owners. Even the finest skills of the brightest entrepreneurs wouldn't be complete without the knowledge of the investor's mind. This is the book that unravels it, layer by layer.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Uffe Bundgaard-Jørgensen has a 40-year career as an advisor on investment matters around the globe, including the World Bank and European Union. For 10 years he was CEO of a large Danish venture capital fund and has also served as a member of the board of numerous SMEs. Since 2000 he is CEO of InvestorNet-Gate2Growth, during which he has developed and conducted more than 150 'How to Attract Investors' and 'Horizon 2020 SME Instrument' master classes throughout Europe.

Three co-authors from InvestorNet-Gate2Growth, all with an MSc degree from Copenhagen Business School, have provided direct and valuable contributions to the cases and the analysis: Rasmus Egvad has many years of experience working with private investors and coaching companies on how to attract funding. Louise Pierrel Mikkelsen has many years experience in screening, selecting and developing business cases, also for EU-supported business cases. Carmen Bianca Socaciu has extensive experience in practical business coaching.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pan Stanford Publishing Pte Ltd
Date d'édition
2016
Langue
anglais
ISBN 10 
9814745200
ISBN 13 
9789814745208
Reliure
Relié
Nombre de pages
390
Coordonnées du fabricant
Taylor & Francis
https://taylorandfrancis.com/knowledge/

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