Around the World in 68 days: Observations of Life From a Journey Across 13 Countries - Couverture souple

SONG, KOH

Couverture souple

ISBN 10 : 9814882232 ISBN 13 : 9789814882231

Editeur : Penguin Random House SEA, 2021

Synopsis

Around The World In 68 Days is a travelogue with a big difference – not about how to get there, what to see or where to dine, but instead, seeking to glean insights into the meaning of life and the true nature of human societies, using the lens of the brand attributes of each territory to look more clearly into the kaleidoscope of humanity. In a time of a global pandemic, this is also a type of memoir, a tribute to travel, of a pre-Covid-19 world. This is like a 68-day extravaganza of ichigo ichie, the Japanese concept of cherishing every worthwhile moment. Singaporean writer Koh Buck Song – author and editor of more than 30 books – distils the quintessential brand essence of very different cultures in 13 countries across four continents. He draws from his experience and perspectives as a country brand adviser, advocate of liveable and sustainable cities, and commentator on society and public policy. Koh, also a poet and artist, opens each chapter with his own haiga artwork of a haiku poem with an ink sketch. These artworks complement this book’s effort to capture and interpret shared humanity across the globe – what makes each of us unique, what we share, and how, in the end, perhaps we’re all really chasing ultimately similar dreams.

A propos du livre

À propos de l'auteur

Koh Buck Song (family name: Koh) is a Singaporean brand adviser and the author and editor of more than 30 books, including one on Singapore's country brand - Brand Singapore: Nation Branding In A World Disrupted By Covid-19 (third edition, 2021, with a Chinese translation published in China, 2012). He has advised foreign governments on building their nation brands, and has spoken extensively on country branding internationally, including in London, Oxford, Cambridge (Massachusetts), Chicago (Illinois), Phuentsholing (Bhutan), Tahiti, Tokyo, Shanghai and Melbourne.

Détails de l'édition

• Éditeur: Penguin Random House SEA
• Date d'édition: 2021
• Langue: anglais
• ISBN 10: 9814882232
• ISBN 13: 9789814882231
• Reliure: Broché
• Nombre de pages: 338
• Coordonnées du fabricant: non disponible
• Personne responsable: Purmerul LTD; https://strengholt.nl/en/; ; 22 Liuleburgaz Str., floor 4, app. 9; Plovdiv; Bulgarie