Disruptive Technologies and Business Innovation: IoT in Perspective - Couverture souple

Majeed, Mohammed

Couverture souple

ISBN 10 : 9815322907 ISBN 13 : 9789815322903

Editeur : Bentham Science Publishers, 2024

Synopsis

This book explores the transformative impact of the Internet of Things (IoT) on business innovation and marketing strategies. It delves into how IoT is disrupting traditional approaches and creating new opportunities for businesses to thrive in a rapidly evolving technological landscape.

The book begins by introducing IoT in marketing and its role in shaping modern business practices. It discusses how IoT is revolutionizing key aspects of the marketing mix, including product development, pricing strategies, promotion, and distribution channels. Readers will gain insights into how IoT integrates with marketing strategies to enhance customer experiences and improve decision-making through data-driven approaches.

The book also examines IoT's role in market research and highlights its transformative potential in specialized industries, such as smart manufacturing for fashion firms. By providing practical applications and real-world examples, this guide serves as an essential resource for professionals, researchers, and students seeking to understand IoT's role in business innovation.

Détails de l'édition

• Éditeur: Bentham Science Publishers
• Date d'édition: 2024
• Langue: anglais
• ISBN 10: 9815322907
• ISBN 13: 9789815322903
• Reliure: Broché
• Nombre de pages: 155
• Éditeur: Yomboi Jonas, Ibrahim Sulemana, Asiedu Esther
• Coordonnées du fabricant: Manufactured by Amazon on behalf of the author; https://www.amazon.fr/hz/contact-us; ; c/o Amazon Media EU S.à.r.l., 38 Avenue John F. Kennedy; Luxembourg; L-1855; Luxembourg