Renewal and Expansion: A Practical Guide to Sustainable Growth for B2B and SaaS Enterprises (Management for Professionals) - Couverture rigide

Tian, Junsong; Chen, Jacky Jianrong

Couverture rigide

ISBN 10 : 9819237874 ISBN 13 : 9789819237876

Editeur : Springer Nature, 2026

Synopsis

This book revolutionizes subscription growth by addressing a critical gap: 80% of SaaS revenue comes from existing customers (Gartner), yet most strategies ignore cultural nuances. Through the Tao-Fa-Shu-Qi (Strategies-Methodologies-Tactics-Tools) framework―blending Eastern philosophy with Silicon Valley execution―it offers a hybrid methodology proven in China’s hyper-competitive SaaS market. Learn from how leading Global SaaS companies drove renewal and recurring revenue in China and even Asian market, as well as how to leverage AI-powered up-sell engine for current AI era. Whether defending against commoditization or navigating relationship-driven deals, this is the ultimate playbook for infinite growth.

A propos du livre

À propos de l'auteur

Junsong Tian, Founder of Renewal Enablement Consulting & Management. He is a renowned B2B SaaS Renew and Up-sell Expertise in China, having 10+ Years B2B SaaS Customer Success management experiences in Finance, Medical and Real Estate industries. He is the author of China's first systematic guide on SaaS renewal and up-sell.

Jacky Chen, Snr. Strategic Solution Advisor at SAP. Former Adobe & Oracle Team Lead, Salesforce solution early practitioner and SaaS evangelist in China region. 15+ years in enterprise SaaS across customer success, cloud adoption, AI & digital transformation.

À propos de la quatrième de couverture

This book revolutionizes subscription growth by addressing a critical gap: 80% of SaaS revenue comes from existing customers (Gartner), yet most strategies ignore cultural nuances. Through the Tao-Fa-Shu-Qi (Strategies-Methodologies-Tactics-Tools) framework--blending Eastern philosophy with Silicon Valley execution--it offers a hybrid methodology proven in China's hyper-competitive SaaS market. Learn from how leading Global SaaS companies drove renewal and recurring revenue in China and even Asian market, as well as how to leverage AI-powered up-sell engine for current AI era. Whether defending against commoditization or navigating relationship-driven deals, this is the ultimate playbook for infinite growth.

Détails de l'édition

• Éditeur: Springer Nature
• Date d'édition: 2026
• Langue: anglais
• ISBN 10: 9819237874
• ISBN 13: 9789819237876
• Reliure: Tapa dura
• Nombre de pages: 325
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Allemagne