User-Driven Cross-Border E-Commerce Platform Competition and Policy Analysis - Couverture souple

Xiong, Li; Wang, Houcai

Couverture souple

ISBN 10 : 9819738377 ISBN 13 : 9789819738373

Editeur : Springer, 2025

Synopsis

This book constructs a four-dimensional driving model for customer perception of cross-border e-commerce retail imports from a consumer perspective, and constructs a secondary indicator of the four-dimensional driving model for customer perception of cross-border e-commerce retail imports based on product and service theme attributes. It studies the competitive advantages of importing cross-border e-commerce from the perspectives of platform enterprises and users. At the same time, by constructing a research model for evaluating cross-border e-commerce policies, the book analyzes the internal logic and evolution laws of China's cross-border e-commerce policy texts, evaluates the effectiveness of the implementation of policies in the comprehensive experimental zone for cross-border e-commerce, and studies the impact mechanism of environmental factors on policy implementation. This will help readers further understand the implementation of cross-border e-commerce policies and comparethe differences in policy implementation among different comprehensive experimental zones. Improving the accuracy of policy formulation and optimizing and improving the cross-border e-commerce policy system have important theoretical significance and practical value in promoting China's foreign economic development.

The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.

Détails de l'édition

• Éditeur: Springer
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 9819738377
• ISBN 13: 9789819738373
• Reliure: Broché
• Nombre de pages: 252
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible