Articles liés à MARKETING PRACTICES IN EDUCATIONAL TOURISM: PRACTITIONER-LED...

MARKETING PRACTICES IN EDUCATIONAL TOURISM: PRACTITIONER-LED APPROACH TO STRATEGY, BRANDING, AND INNOVATION - Couverture rigide

Tian, Zhiqi

 
9789819824656: MARKETING PRACTICES IN EDUCATIONAL TOURISM: PRACTITIONER-LED APPROACH TO STRATEGY, BRANDING, AND INNOVATION
Couverture rigide
ISBN 10 : 9819824656 ISBN 13 : 9789819824656
Editeur : World Scientific Publishing Co Pte Ltd, 2026

Synopsis

This book offers a comprehensive guide to the fast-growing study tour industry, led by frontline practitioners with rich hands-on experience. Through practical case studies, it examines core topics including market supply and demand analysis, product positioning, brand building, channel strategies, new media marketing, and the use of smart digital platforms. Readers will find clear frameworks and actionable insights for designing study tour programs, building strong brands, and developing effective marketing capabilities.The book brings together forward-looking international perspectives with China's distinctive practices in study tour development. By combining education and tourism, it highlights how study tours can embrace digital transformation and create deeper value for institutions, educators, and students alike. In today's era of quality-oriented education, such integration is reshaping the way young people learn, explore, and connect with the world.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
World Scientific Publishing Co Pte Ltd
Date d'édition
2026
Langue
anglais
ISBN 10 
9819824656
ISBN 13 
9789819824656
Reliure
Relié
Nombre de pages
240
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Allemagne