Articles liés à Principles Of Marketing
Synopsis
Principles of Marketing is a pedagogy-driven textbook structured around a clear and systematic framework. It guides students through the marketing process — from understanding marketing's role in organisations, to developing strategies that create and deliver value in dynamic environments. This book reflects the progression of marketing practices, beginning with core concepts, marketing strategy and partnerships, followed by analysis of the marketing environment. Emphasis is placed on understanding customers and markets. The chapters on consumer and business buyer behaviour examine key drivers of purchasing decisions, which are then linked to segmentation, targeting, and positioning strategies. The marketing mix is comprehensively covered through dedicated chapters on product, branding and services, new product development, pricing, distribution, and promotion. Contemporary topics are integrated throughout, including digital marketing and sustainable and global marketing, highlighting developments such as platform-based ecosystems and the growing influence of artificial intelligence in marketing practice. A distinctive feature is its integration of global perspectives with an emphasis on Asia. Examples from brands such as Chagee, Grab, Innisfree and UNIQLO illustrate how marketing concepts are applied across diverse contexts. These real-world case studies facilitate classroom discussion, critical analysis and practical application of key marketing concepts. Overall, the book delivers a balanced integration of theory and application for contemporary marketing education.
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Résultats de recherche pour Principles Of Marketing
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PRINCIPLES OF MARKETING
Edité par
World Scientific, 2026
ISBN 10 : 9819834422
ISBN 13 : 9789819834426
Neuf
Couverture rigide
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur CX-9789819834426
Acheter neuf
EUR 126,68
Expédition à EUR 7,95
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 15 disponible(s)
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PRINCIPLES OF MARKETING (Hardcover)
Edité par
World Scientific Publishing Co Pte Ltd, Singapore, 2026
ISBN 10 : 9819834422
ISBN 13 : 9789819834426
Neuf
Couverture rigide
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : new. Hardcover. Principles of Marketing is a pedagogy-driven textbook structured around a clear and systematic framework. It guides students through the marketing process from understanding marketing's role in organisations, to developing strategies that create and deliver value in dynamic environments.This book reflects the progression of marketing practices, beginning with core concepts, marketing strategy and partnerships, followed by analysis of the marketing environment.Emphasis is placed on understanding customers and markets. The chapters on consumer and business buyer behaviour examine key drivers of purchasing decisions, which are then linked to segmentation, targeting, and positioning strategies. The marketing mix is comprehensively covered through dedicated chapters on product, branding and services, new product development, pricing, distribution, and promotion.Contemporary topics are integrated throughout, including digital marketing and sustainable and global marketing, highlighting developments such as platform-based ecosystems and the growing influence of artificial intelligence in marketing practice.A distinctive feature is its integration of global perspectives with an emphasis on Asia. Examples from brands such as Chagee, Grab, Innisfree and UNIQLO illustrate how marketing concepts are applied across diverse contexts. These real-world case studies facilitate classroom discussion, critical analysis and practical application of key marketing concepts.Overall, the book delivers a balanced integration of theory and application for contemporary marketing education. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9789819834426
Acheter neuf
EUR 138,21
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
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Principles Of Marketing
Vendeur : California Books, Miami, FL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. N° de réf. du vendeur I-9789819834426
Acheter neuf
EUR 138,22
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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Principles Of Marketing
Vendeur : Revaluation Books, Exeter, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Brand New. 450 pages. 6.24x1.25x9.24 inches. In Stock. N° de réf. du vendeur x-9819834422
Acheter neuf
EUR 175,44
Expédition à EUR 14,71
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 2 disponible(s)
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PRINCIPLES OF MARKETING (Hardcover)
Edité par
World Scientific Publishing Co Pte Ltd, Singapore, 2026
ISBN 10 : 9819834422
ISBN 13 : 9789819834426
Neuf
Couverture rigide
Vendeur : CitiRetail, Stevenage, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : new. Hardcover. Principles of Marketing is a pedagogy-driven textbook structured around a clear and systematic framework. It guides students through the marketing process from understanding marketing's role in organisations, to developing strategies that create and deliver value in dynamic environments.This book reflects the progression of marketing practices, beginning with core concepts, marketing strategy and partnerships, followed by analysis of the marketing environment.Emphasis is placed on understanding customers and markets. The chapters on consumer and business buyer behaviour examine key drivers of purchasing decisions, which are then linked to segmentation, targeting, and positioning strategies. The marketing mix is comprehensively covered through dedicated chapters on product, branding and services, new product development, pricing, distribution, and promotion.Contemporary topics are integrated throughout, including digital marketing and sustainable and global marketing, highlighting developments such as platform-based ecosystems and the growing influence of artificial intelligence in marketing practice.A distinctive feature is its integration of global perspectives with an emphasis on Asia. Examples from brands such as Chagee, Grab, Innisfree and UNIQLO illustrate how marketing concepts are applied across diverse contexts. These real-world case studies facilitate classroom discussion, critical analysis and practical application of key marketing concepts.Overall, the book delivers a balanced integration of theory and application for contemporary marketing education. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9789819834426
Acheter neuf
EUR 152,70
Expédition à EUR 43,54
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)
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Principles of Marketing
Edité par
World Scientific Publishing Company Okt 2026, 2026
ISBN 10 : 9819834422
ISBN 13 : 9789819834426
Neuf
Couverture rigide
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Buch. Etat : Neu. Neuware - Principles of Marketing is a pedagogy-driven textbook structured around a clear and systematic framework. It guides students through the marketing process - from understanding marketing's role in organisations, to developing strategies that create and deliver value in dynamic environments.This book reflects the progression of marketing practices, beginning with core concepts, marketing strategy and partnerships, followed by analysis of the marketing environment.Emphasis is placed on understanding customers and markets. The chapters on consumer and business buyer behaviour examine key drivers of purchasing decisions, which are then linked to segmentation, targeting, and positioning strategies. The marketing mix is comprehensively covered through dedicated chapters on product, branding and services, new product development, pricing, distribution, and promotion.Contemporary topics are integrated throughout, including digital marketing and sustainable and global marketing, highlighting developments such as platform-based ecosystems and the growing influence of artificial intelligence in marketing practice.A distinctive feature is its integration of global perspectives with an emphasis on Asia. Examples from brands such as Chagee, Grab, Innisfree and UNIQLO illustrate how marketing concepts are applied across diverse contexts. These real-world case studies facilitate classroom discussion, critical analysis and practical application of key marketing concepts.Overall, the book delivers a balanced integration of theory and application for contemporary marketing education. N° de réf. du vendeur 9789819834426
Acheter neuf
EUR 179,12
Expédition à EUR 35
Expédition depuis Allemagne vers Etats-Unis
Expédition depuis Allemagne vers Etats-Unis
Quantité disponible : 2 disponible(s)
Image d'archives
PRINCIPLES OF MARKETING (Hardcover)
Edité par
World Scientific Publishing Co Pte Ltd, Singapore, 2026
ISBN 10 : 9819834422
ISBN 13 : 9789819834426
Neuf
Couverture rigide
Vendeur : AussieBookSeller, Truganina, VIC, Australie
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : new. Hardcover. Principles of Marketing is a pedagogy-driven textbook structured around a clear and systematic framework. It guides students through the marketing process from understanding marketing's role in organisations, to developing strategies that create and deliver value in dynamic environments.This book reflects the progression of marketing practices, beginning with core concepts, marketing strategy and partnerships, followed by analysis of the marketing environment.Emphasis is placed on understanding customers and markets. The chapters on consumer and business buyer behaviour examine key drivers of purchasing decisions, which are then linked to segmentation, targeting, and positioning strategies. The marketing mix is comprehensively covered through dedicated chapters on product, branding and services, new product development, pricing, distribution, and promotion.Contemporary topics are integrated throughout, including digital marketing and sustainable and global marketing, highlighting developments such as platform-based ecosystems and the growing influence of artificial intelligence in marketing practice.A distinctive feature is its integration of global perspectives with an emphasis on Asia. Examples from brands such as Chagee, Grab, Innisfree and UNIQLO illustrate how marketing concepts are applied across diverse contexts. These real-world case studies facilitate classroom discussion, critical analysis and practical application of key marketing concepts.Overall, the book delivers a balanced integration of theory and application for contemporary marketing education. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9789819834426
Acheter neuf
EUR 193,28
Expédition à EUR 32,88
Expédition depuis Australie vers Etats-Unis
Expédition depuis Australie vers Etats-Unis
Quantité disponible : 1 disponible(s)