On Spot /anglais - Couverture rigide

Xxx

Couverture rigide

ISBN 10 : 9881562406 ISBN 13 : 9789881562401

Editeur : SendPoints Publishing Co., Ltd, 2013

Synopsis

Mark the calendar! You won't want to miss it. Intended for promoters, designers, organizers and brand managers, On Spot chronicles over 100 site-specific gatherings that vary in scope from tiny art festivals to a NATO summit. Yet however disparate thematically or geographically, each selection shares one commonality - a distinct image and a creative approach to its promotion. On Spot demonstrates how successful events design their campaigns utilizing tools such as posters and banners, installations and interactive smart phone apps, websites and wearables. With striking photography that places these tools within their target environments, each examples suggests how best to blend traditional promotional materials with new media to achieve maximum visibility. Sectioned categorically into Events, Awards & Exhibitions, and Conferences, On Spot omits no audience. Bring out the crowds.

A propos du livre

À propos de l'auteur

SendPoints is a China-based publisher of design books and magazines. Representing traditional and cutting edge designs from around the world, their publications range across art and culture, graphic and product design, fashion, exhibition, interior design and architecture.

Détails de l'édition

• Éditeur: SendPoints Publishing Co., Ltd
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 9881562406
• ISBN 13: 9789881562401
• Reliure: Relié
• Nombre de pages: 304
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible