New Super Identity : The New Era of Creative Branding /anglais - Couverture souple

Gingko Press

 
9789881797131: New Super Identity : The New Era of Creative Branding /anglais
Couverture souple
ISBN 10 : 9881797136 ISBN 13 : 9789881797131
Editeur : All Rights Reserved, 2011

Synopsis

NEW SUPER IDENTITY examines brands and their designers that are at the forefront of the new paradigm and reactive to local and cultural needs, as they experiment with new memes and challenge their competitors to do likewise. Covering traditional vehicles for identity such as Illustration, logo, packaging, product, promotional and retail design, as well as the nature of branding on mobile platforms, this title is a comprehensive resource. Over 70 brand stores are featured, including Adidas, Beams, Diesel, Levi's, Prada and Yves Saint Laurent.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

NEW SUPER IDENTITY examines brands and their designers that are at the forefront of the new paradigm and reactive to local and cultural needs, as they experiment with new memes and challenge their competitors to do likewise. Covering traditional vehicles for identity such as Illustration, logo, packaging, product, promotional and retail design, as well as the nature of branding on mobile platforms, this title is a comprehensive resource. Over 70 brand stores are featured, including Adidas, Beams, Diesel, Levi's, Prada and Yves Saint Laurent.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
All Rights Reserved
Date d'édition
2011
Langue
anglais
ISBN 10 
9881797136
ISBN 13 
9789881797131
Reliure
Broché
Nombre de pages
266
Coordonnées du fabricant
non disponible
Personne responsable
non disponible