New Super Identity : The New Era of Creative Branding /anglais - Couverture souple

Gingko

Couverture souple

ISBN 10 : 9881797136 ISBN 13 : 9789881797131

Editeur : All Rights Reserved, 2011

A propos du livre

Présentation de l'éditeur :

NEW SUPER IDENTITY examines brands and their designers that are at the forefront of the new paradigm and reactive to local and cultural needs, as they experiment with new memes and challenge their competitors to do likewise. Covering traditional vehicles for identity such as Illustration, logo, packaging, product, promotional and retail design, as well as the nature of branding on mobile platforms, this title is a comprehensive resource. Over 70 brand stores are featured, including Adidas, Beams, Diesel, Levi's, Prada and Yves Saint Laurent.

À propos de cette édition

• Éditeur: All Rights Reserved
• Date d'édition: 2011
• ISBN 10: 9881797136
• ISBN 13: 9789881797131
• Reliure: Broché
• Nombre de pages: 266