Looking To The Future Of Modern Media Management - Changes | Challenges | Opportunities - Couverture souple

Couverture souple

ISBN 10 : 989814307X ISBN 13 : 9789898143075

Editeur : FORMALPRESS, 2011

Synopsis

During the past decade, Media industry has become one the strongest industries in the world, presenting a fast and exponential development. This state of affairs creates a growing necessity of specific tools of management to the professionals of the sector, in the sense of anticipating the present and future challenges, predicting the behavior of the consumers, technological development and the evolution of the value chains, or identifying new areas of investment. The present book which MediaXXI has just launched in the market comes to provide this gap, trying to supply the market with knowledge of theoretical and empirical basis.

Détails de l'édition

• Éditeur: FORMALPRESS
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 989814307X
• ISBN 13: 9789898143075
• Reliure: Broché
• Nombre de pages: 168
• Éditeur: Scholz Christian
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible