Global Strategic Management: Navigating the Global Business Landscape - Couverture souple

Kinyua, Dr. Jesse Maina

Couverture souple

ISBN 10 : 9914505090 ISBN 13 : 9789914505092

Editeur : Kenya National Library, 2025

Synopsis

Global Strategic Management: Navigating the Global Business Landscape

Every market is now a global market. Is your strategy ready?

Competitors can emerge from any continent, supply chains span dozens of borders, and a single policy change abroad can reshape your industry overnight. Managers who understand global strategy lead; those who don’t are left reacting.

Global Strategic Management is a clear, complete guide to competing and growing beyond borders. Blending sound theory with real-world practice, it gives you the frameworks, tools and confidence to choose the right foreign markets, enter them wisely and run successful international operations.

Who this book is for:

• Business professionals and managers operating in, or preparing to enter, foreign markets
• Leaders in for-profit, public-sector and non-governmental organizations
• University and college students of strategic management
• Candidates preparing for ACCA, CPA and CPS examinations

What you will learn:

• Foundations and frameworks: key concepts, the theories behind international business and trade, and the forms global business takes in domestic markets.
• Reading the global environment: how economic, political, cultural and technological forces shape opportunity and risk.
• Choosing the right markets: proven selection models that weigh cultural diversity, trade policy, economic trends and sustainability.
• Entering and operating abroad: the strategic choices behind market entry and the strategies for succeeding once you are there.
• Globalization and multinationals: what drives globalization, and how multinational corporations are structured, compete and shape the world economy.
• Leading across cultures: practical approaches to managing people and teams in diverse cultural settings.
• Innovation and digital transformation: fostering innovation, managing R&D internationally and using technology to reshape operations and competition.
• Supply chains and risk: designing global supply chains and identifying, assessing and mitigating international risk.
• Global branding and finance: building brands across cultures and managing financial resources in international markets.

Fifteen carefully structured chapters take you from core principles to advanced strategy, making this book an ideal course text, exam resource and practical reference for working managers.

Whether you’re entering your first foreign market, leading a multinational team or preparing for a career in international business, this book gives you the strategic insight to compete and win on the global stage.

Navigate the global business landscape with confidence. Get your copy today.

Détails de l'édition

• Éditeur: Kenya National Library
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 9914505090
• ISBN 13: 9789914505092
• Reliure: Broché
• Nombre de pages: 310
• Éditeur: Wachira Samuel
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible