MARKETING: Introduction to Marketing for Business Students - Couverture souple

CHINAS, MARIO

Couverture souple

ISBN 10 : 9925755638 ISBN 13 : 9789925755639

Editeur : Cyprus Library, 2022

Synopsis

The traditional view of the marketing concept is that of a “salesperson”; maximizing sales via emphasis on what the product has to offer over its competitors. To do this you must have a good understanding of the target market, their needs and wants, as well as the environment in which the company operates.

Technological advances, most notably the spread of the internet and the prevalence of social media, have brought many challenges and opportunities. They have also added layers of complexity and contributed to data overload.

The concept of marketing may have evolved, but at its core its aim is the same – to sell what the business has to offer.

This book introduces the concept of Marketing, including new 21st century Marketing concepts such as Social media marketing and Influencers, to Business Students.

Détails de l'édition

• Éditeur: Cyprus Library
• Date d'édition: 2022
• Langue: anglais
• ISBN 10: 9925755638
• ISBN 13: 9789925755639
• Reliure: Broché
• Nombre de pages: 80
• Coordonnées du fabricant: non disponible
• Personne responsable: Buchpark GmbH; gpsr@buchpark.de; ; Krügerweg 1; Trebbin; Brandenburg; 14959; Allemagne