Principles of Public Relations - Couverture souple

Nicholas Nicoli; Marcos Komodromos

Couverture souple

ISBN 10 : 9963711146 ISBN 13 : 9789963711147

Editeur : University of Nicosia Press, 2013

Synopsis

Principles of Public Relations offers a contemporary appraisal of the field of public relations as it wends its way through fundamental whirlwinds of change. Each chapter attempst to conceptualize the area of study within a framework of social and commercial life. To this end, the book offers a sociological perspective of the territory, one of the few volumes to do so. Although designed for public relations newcomers Principles of Public Relations is also apt for experienced communication practitioners wanting to keep pace with current shifting trends. The shifts are new to all of us, and as we endeavour to stay ahead, informed viewpoints are essential. Besides addressing key topics in public relations, the book guides the reader through its history, engages basic fundamental principles of the field, and offers a detailed analysis of where public relations is positioned within the study of perception studies, corporate communication, marketing, didgital media and other forms of communication.

Détails de l'édition

• Éditeur: University of Nicosia Press
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 9963711146
• ISBN 13: 9789963711147
• Reliure: Paperback
• Numéro d'édition: 1
• Nombre de pages: 276
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible