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Marketing Practices in Micro and Small Food Processing Enterprises: Insights into Local Enterprise Strategies Based on Empirical Research - Couverture souple
Synopsis
In the age of globalization, Micro, Small, and Medium-sized Enterprises (MSMEs) face growing challenges in critical areas of marketing such as product planning, pricing, positioning, and distribution. Among these, inadequate marketing strategies remain a key barrier to growth and sustainability. This book presents a focused empirical study of the marketing practices adopted by micro and small food processing enterprises in the Kamrup Metro district of Assam, India. Drawing on primary data and supported by the KR-20 test for reliability and percentage method analysis, the study reveals distinct marketing approaches between micro and small enterprises. Micro enterprises often rely on geographic segmentation, minimal distribution channels, and survival-based pricing, while small enterprises place greater emphasis on market research, extended distribution, promotional tools, and digital marketing integration. This book offers valuable insights for academicians, researchers, policymakers, and entrepreneurs seeking to understand the grassroots marketing dynamics of India’s food processing sector. It serves as both a scholarly contribution and a practical guide for enhancing marketing efficiency in MSMEs.
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Marketing Practices in Micro and Small Food Processing Enterprises
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Marketing Practices in Micro and Small Food Processing Enterprises: Insights into Local Enterprise Strategies Based on Empirical Research
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Marketing Practices in Micro and Small Food Processing Enterprises: Insights into Local Enterprise Strategies Based on Empirical Research
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Marketing Practices in Micro and Small Food Processing Enterprises
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Marketing Practices in Micro and Small Food Processing Enterprises (Paperback)
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Paperback. Etat : new. Paperback. In the age of globalization, Micro, Small, and Medium-sized Enterprises (MSMEs) face growing challenges in critical areas of marketing such as product planning, pricing, positioning, and distribution. Among these, inadequate marketing strategies remain a key barrier to growth and sustainability. This book presents a focused empirical study of the marketing practices adopted by micro and small food processing enterprises in the Kamrup Metro district of Assam, India. Drawing on primary data and supported by the KR-20 test for reliability and percentage method analysis, the study reveals distinct marketing approaches between micro and small enterprises. Micro enterprises often rely on geographic segmentation, minimal distribution channels, and survival-based pricing, while small enterprises place greater emphasis on market research, extended distribution, promotional tools, and digital marketing integration. This book offers valuable insights for academicians, researchers, policymakers, and entrepreneurs seeking to understand the grassroots marketing dynamics of India's food processing sector. It serves as both a scholarly contribution and a practical guide for enhancing marketing efficiency in MSMEs. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9789999328395
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Marketing Practices in Micro and Small Food Processing Enterprises
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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In the age of globalization, Micro, Small, and Medium-sized Enterprises (MSMEs) face growing challenges in critical areas of marketing such as product planning, pricing, positioning, and distribution. Among these, inadequate marketing strategies remain a key barrier to growth and sustainability. This book presents a focused empirical study of the marketing practices adopted by micro and small food processing enterprises in the Kamrup Metro district of Assam, India.Drawing on primary data and supported by the KR-20 test for reliability and percentage method analysis, the study reveals distinct marketing approaches between micro and small enterprises. Micro enterprises often rely on geographic segmentation, minimal distribution channels, and survival-based pricing, while small enterprises place greater emphasis on market research, extended distribution, promotional tools, and digital marketing integration. This book offers valuable insights for academicians, researchers, policymakers, and entrepreneurs seeking to understand the grassroots marketing dynamics of India's food processing sector. It serves as both a scholarly contribution and a practical guide for enhancing marketing efficiency in MSMEs. N° de réf. du vendeur 9789999328395
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Marketing Practices in Micro and Small Food Processing Enterprises
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Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -In the age of globalization, Micro, Small, and Medium-sized Enterprises (MSMEs) face growing challenges in critical areas of marketing such as product planning, pricing, positioning, and distribution. Among these, inadequate marketing strategies remain a key barrier to growth and sustainability. This book presents a focused empirical study of the marketing practices adopted by micro and small food processing enterprises in the Kamrup Metro district of Assam, India.Drawing on primary data and supported by the KR-20 test for reliability and percentage method analysis, the study reveals distinct marketing approaches between micro and small enterprises. Micro enterprises often rely on geographic segmentation, minimal distribution channels, and survival-based pricing, while small enterprises place greater emphasis on market research, extended distribution, promotional tools, and digital marketing integration. This book offers valuable insights for academicians, researchers, policymakers, and entrepreneurs seeking to understand the grassroots marketing dynamics of India's food processing sector. It serves as both a scholarly contribution and a practical guide for enhancing marketing efficiency in MSMEs.Libri GmbH, Europaallee 1, 36244 Bad Hersfeld 106 pp. Englisch. N° de réf. du vendeur 9789999328395
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