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Effective Marketing Strategies for Promoting Eco-Friendly Travel Destinations: A Study of Consumer Behavior and Sustainable Tourism Growth - Couverture souple

Adhikari, Sajitha; Senevirathna, Madawa

 
9789999329972: Effective Marketing Strategies for Promoting Eco-Friendly Travel Destinations: A Study of Consumer Behavior and Sustainable Tourism Growth
Couverture souple
ISBN 10 : 9999329977 ISBN 13 : 9789999329972
Editeur : Eliva Press, 2025

Synopsis

Effective Marketing Strategies for Promoting Eco-Friendly Travel Destinations is a powerful guide for tourism professionals, policymakers, and entrepreneurs committed to sustainable growth. As climate change, biodiversity loss, and cultural preservation become urgent global priorities, this book reveals how eco-friendly destinations can rise above the competition through authentic, impactful marketing. Drawing on a study of 500 travelers, it uncovers the influence of digital marketing, influencer endorsements, eco-certifications, and culturally immersive experiences in shaping travel decisions. Packed with data-driven insights and practical recommendations—especially for emerging markets like Sri Lanka—it offers a clear roadmap to building trust, inspiring eco-conscious choices, and driving long-term sustainable tourism growth. A must-read for anyone determined to make travel both memorable and environmentally responsible.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Eliva Press
Date d'édition
2025
Langue
anglais
ISBN 10 
9999329977
ISBN 13 
9789999329972
Reliure
Broché
Nombre de pages
59
Coordonnées du fabricant
non disponible
Personne responsable
GPSR Kontakt
gpsr@libri.de

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