MINIMALISM MARKETING: An Integrative Framework of Consumer Psychology, Brand Strategy & Sustainable Value Creation - Couverture souple

JOSE M, JOMON; RACHEL MATHEWS, JYOTHIS

 
9789999336925: MINIMALISM MARKETING: An Integrative Framework of Consumer Psychology, Brand Strategy & Sustainable Value Creation
Couverture souple
ISBN 10 : 9999336922 ISBN 13 : 9789999336925
Editeur : Eliva Press, 2026

Synopsis

In an age of digital clutter, information overload, and shrinking consumer attention, traditional marketing strategies based on intensity and volume are increasingly ineffective. Minimalism Marketing: An Integrative Framework of Consumer Psychology, Brand Strategy, and Sustainable Value Creation introduces minimalism marketing as a contemporary response to these challenges. This book presents an integrative framework linking consumer psychology, behavioral decision-making, brand strategy, and sustainability. Drawing on theories of cognitive load, attention scarcity, choice architecture, and ethical consumption, it demonstrates how simplicity, clarity, and intentional restraint can enhance trust, decision quality, and long-term brand equity. Rather than advocating reduced marketing activity, the book emphasizes purposeful, value-driven communication that respects cognitive limits and supports responsible consumption. Designed for researchers, practitioners, and policymakers, this volume offers a rigorous yet practical perspective on building meaningful and sustainable marketing strategies in complex modern markets.

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Éditeur
Eliva Press
Date d'édition
2026
Langue
anglais
ISBN 10 
9999336922
ISBN 13 
9789999336925
Reliure
Broché
Nombre de pages
121
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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