Influence of Q-Commerce Food Delivery Strategies on the Health-Conscious Behaviour of Gen-Z in Pune - Couverture souple

Sharma, Rahul; Sayyed, Akhtar Ali; Chopra, Mehak

Couverture souple

ISBN 10 : 9999343341 ISBN 13 : 9789999343343

Editeur : Eliva Press, 2026

Synopsis

The rapid rise of Quick Commerce (Q-Commerce) has transformed how young consumers access food, prioritizing speed and convenience over traditional decision-making processes. This study examines how ultra-fast food delivery platforms influence the health-conscious behavior of Generation Z consumers in Pune City. Using empirical data from Gen-Z respondents, the research analyzes the relationship between delivery speed, food choices, and dietary awareness. The findings reveal that while faster delivery often encourages impulsive and unhealthy food selections, there is also a significant demand among Gen-Z consumers for healthier alternatives. The study highlights opportunities for Q-Commerce platforms to balance convenience with nutrition through improved platform design and consumer awareness.

Détails de l'édition

• Éditeur: Eliva Press
• Date d'édition: 2026
• Langue: anglais
• ISBN 10: 9999343341
• ISBN 13: 9789999343343
• Reliure: Broché
• Nombre de pages: 41
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne