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A narrative perspective on controlling new product development - Couverture souple

Leotta, Antonio; Messina, Mariastella

 
9791221811636: A narrative perspective on controlling new product development
Couverture souple
ISBN 13 : 9791221811636
Editeur : Aracne (Genzano di Roma), 2024

Synopsis

Management control in new product development can be viewed as a set of narratives. Narrating and calculating have been conceptualized as two alternative ways of reasoning, learning, and persuading. Combining the narrative perspective with the pragmatic constructivism, this book proposes that controlling new product development requires an integration between narrating and calculating. The empirical research reported in the volume has demonstrated that management control in new product development is a functioning practice if its narrative is inclusive of the intentions of all the actors involved in the project.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Aracne (Genzano di Roma)
Date d'édition
2024
Langue
anglais
ISBN 13 
9791221811636
Reliure
Broché
Nombre de pages
176
Coordonnées du fabricant
non disponible
Personne responsable
non disponible