Articles liés à mAIrketing: Marketing in the Era of Artificial Intelligence
Synopsis
Marketing is changing faster than many businesses are able to understand.
Artificial intelligence is no longer merely a tool for automating campaigns, generating content or analysing data. It is changing how companies observe consumers, anticipate behaviour, build relationships, personalise experiences and defend their identity in an increasingly saturated market.
The New mAIrketing offers a clear, authoritative and timely interpretation of this transformation.
This book is not a technical manual on how to use AI, but a strategic guide to understanding what marketing is becoming in the age of artificial intelligence. From predictive personalisation to generative creativity, from first-party data to trust, from the risk of homogenisation to the need for a new form of human empathy, the work builds a theoretical and practical map for managers, entrepreneurs, consultants, communication professionals and specialists.
The reader will find a structured exploration of:
- why AI is not simply enhancing marketing, but transforming it;
- how the relationship between brand and consumer is changing;
- why proprietary data are becoming strategic capital;
- the risks created by mass-generated content and homogenised creativity;
- why empathy, trust and human judgement are becoming even more important;
- how businesses can prepare for predictive, adaptive and relational marketing;
- the principles that define the new mAIrketing.
Because by the time the new marketing is evident to everyone, the competitive advantage will already have passed to those who understood it first.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
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mAIrketing: Marketing in the Era of Artificial Intelligence
Vendeur : California Books, Miami, FL, Etats-Unis
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mAIrketing
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mAIrketing (Paperback)
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Paperback. Etat : new. Paperback. Marketing is changing faster than many businesses are able to understand.Artificial intelligence is no longer merely a tool for automating campaigns, generating content or analysing data. It is changing how companies observe consumers, anticipate behaviour, build relationships, personalise experiences and defend their identity in an increasingly saturated market. The New mAIrketing offers a clear, authoritative and timely interpretation of this transformation.This book is not a technical manual on how to use AI, but a strategic guide to understanding what marketing is becoming in the age of artificial intelligence. From predictive personalisation to generative creativity, from first-party data to trust, from the risk of homogenisation to the need for a new form of human empathy, the work builds a theoretical and practical map for managers, entrepreneurs, consultants, communication professionals and specialists.The reader will find a structured exploration of: why AI is not simply enhancing marketing, but transforming it;how the relationship between brand and consumer is changing;why proprietary data are becoming strategic capital;the risks created by mass-generated content and homogenised creativity;why empathy, trust and human judgement are becoming even more important;how businesses can prepare for predictive, adaptive and relational marketing;the principles that define the new mAIrketing.At a time when many companies are chasing tools without yet possessing a vision, this book offers a more ambitious interpretive key: to understand the transformation before it becomes obvious.Because by the time the new marketing is evident to everyone, the competitive advantage will already have passed to those who understood it first. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9791257640651
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mAIrketing
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PAP. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L0-9791257640651
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mAIrketing (Paperback)
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Paperback. Etat : new. Paperback. Marketing is changing faster than many businesses are able to understand.Artificial intelligence is no longer merely a tool for automating campaigns, generating content or analysing data. It is changing how companies observe consumers, anticipate behaviour, build relationships, personalise experiences and defend their identity in an increasingly saturated market. The New mAIrketing offers a clear, authoritative and timely interpretation of this transformation.This book is not a technical manual on how to use AI, but a strategic guide to understanding what marketing is becoming in the age of artificial intelligence. From predictive personalisation to generative creativity, from first-party data to trust, from the risk of homogenisation to the need for a new form of human empathy, the work builds a theoretical and practical map for managers, entrepreneurs, consultants, communication professionals and specialists.The reader will find a structured exploration of: why AI is not simply enhancing marketing, but transforming it;how the relationship between brand and consumer is changing;why proprietary data are becoming strategic capital;the risks created by mass-generated content and homogenised creativity;why empathy, trust and human judgement are becoming even more important;how businesses can prepare for predictive, adaptive and relational marketing;the principles that define the new mAIrketing.At a time when many companies are chasing tools without yet possessing a vision, this book offers a more ambitious interpretive key: to understand the transformation before it becomes obvious.Because by the time the new marketing is evident to everyone, the competitive advantage will already have passed to those who understood it first. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9791257640651
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mAIrketing : Marketing in the Era of Artificial Intelligence
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
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Taschenbuch. Etat : Neu. Neuware. N° de réf. du vendeur 9791257640651
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