Strategic Communication. A new approach to relationships. Ediz. italiana e inglese - Couverture souple

Brambilla, Luca

 
9791280479259: Strategic Communication. A new approach to relationships. Ediz. italiana e inglese
Couverture souple
ISBN 13 : 9791280479259
Editeur : ACS (Milano), 2024

Synopsis

In the current highly complex business environment, there exist challenging objectives attainable only through collaborative efforts involving multiple individuals. Therefore, the relationship stands as the dividing line between success and failure in any activity undertaken by entrepreneurs, managers, or professionals.In order to build long-lasting relationships, it is necessary to switch from Effective Communication, which can be instinctive, self-centred, and can be prone to cognitive biases, to Strategic Communication. The latter, through the application of the O.D.I. Method®, allows to enhance all the elements involved (I, You, and Context) and guards against the effects of cognitive reasoning errors, bias, and noise.This manual blends communication, psychology and neuroscience studies from the classical and more recent tradition with the analysis of concrete business cases: the result is a multidisciplinary approach that gives the communicator a wide range of skills to draw on.

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Éditeur
ACS (Milano)
Date d'édition
2024
Langue
italien
ISBN 13 
9791280479259
Reliure
Broché
Nombre de pages
272
Coordonnées du fabricant
non disponible
Personne responsable
non disponible