Synopsis
There are no good or bad marketing strategies per se without understanding our Competitive Cycles. A good marketing strategy in a War of Position can be a bad strategy for a War of Movement, and vice versa. Starting with the fundamentals of strategic marketing, the book proposes an effective framework for managing marketing strategies in the age of hyper-competition. It reinterprets market challenges as a circular journey, which we will call competitive cycles. A competitive cycle is consists of three main stages, or " seasons" of competition: We call them the War of Position, the War of Movement, and the War of Imitation. It is critical to fully understand their nature because each stage has its own logic and weapons, therefore requiring specific marketing strategies. In the age of data, algorithms and connectivity, first-mover and second-mover advantages are then linked to new concepts highlighted in the book.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
is a Professor of Practice in Marketing at SDA Bocconi School of Management. He holds a degree in Business Administration with a specialization in Marketing, a Ph.D. in Public Policy and a Master in Telecommunications, both from George Washington University, Washington D.C. He is the author of numerous books and articles: his work has been published in the Journal of the Association for Information Systems, the Journal of Retailing and Consumer Services, and the Journal of Service Management, among others. He has been a visiting professor at the Wharton Business School, USA.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Marketing Strategies in a Hyper-connected World
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ISBN 13 : 9791281627109
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Paperback. Etat : new. Paperback. Navigate the digital era with strategic insight and actionable tools for market success.Market Strategies in a Hyper-connected World equips CMOs, marketing strategists, and business leaders with a dynamic, iterative approach to market strategy. Building on solid frameworks, it balances boldness and innovation with sustainable actions, showing how to leverage AI and create customer-centric value.Discover how to: Understand first- and second-mover advantagesOptimize offensive and defensive strategiesMaster market innovation for sustainable profitabilityDesigned for those seeking to create and capture enduring value, this comprehensive guide bridges academic rigor with real-world examples, ensuring you're ready to lead in today's hyper-connected landscape. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9791281627109
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Marketing Strategies in a Hyper-connected World
Edité par
EGEA Spa - Bocconi University Press, 2025
ISBN 13 : 9791281627109
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Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
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Paperback. Etat : new. Paperback. Navigate the digital era with strategic insight and actionable tools for market success.Market Strategies in a Hyper-connected World equips CMOs, marketing strategists, and business leaders with a dynamic, iterative approach to market strategy. Building on solid frameworks, it balances boldness and innovation with sustainable actions, showing how to leverage AI and create customer-centric value.Discover how to: Understand first- and second-mover advantagesOptimize offensive and defensive strategiesMaster market innovation for sustainable profitabilityDesigned for those seeking to create and capture enduring value, this comprehensive guide bridges academic rigor with real-world examples, ensuring you're ready to lead in today's hyper-connected landscape. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9791281627109
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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - There are no good or bad marketing strategies per se without understanding our Competitive Cycles. A good marketing strategy in a War of Position can be a bad strategy for a War of Movement, and vice versa. Starting with the fundamentals of strategic marketing, the book proposes an effective framework for managing marketing strategies in the age of hyper-competition. It reinterprets market challenges as a circular journey, which we will call competitive cycles. A competitive cycle is consists of three main stages, or 'seasons' of competition: We call them the War of Position, the War of Movement, and the War of Imitation. It is critical to fully understand their nature because each stage has its own logic and weapons, therefore requiring specific marketing strategies. In the age of data, algorithms and connectivity, first-mover and second-mover advantages are then linked to new concepts highlighted in the book. N° de réf. du vendeur 9791281627109
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Market Strategies in a Hyper-Connected World (Paperback)
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Paperback. Etat : new. Paperback. Navigate the digital era with strategic insight and actionable tools for market success.Market Strategies in a Hyper-connected World equips CMOs, marketing strategists, and business leaders with a dynamic, iterative approach to market strategy. Building on solid frameworks, it balances boldness and innovation with sustainable actions, showing how to leverage AI and create customer-centric value.Discover how to: Understand first- and second-mover advantagesOptimize offensive and defensive strategiesMaster market innovation for sustainable profitabilityDesigned for those seeking to create and capture enduring value, this comprehensive guide bridges academic rigor with real-world examples, ensuring you're ready to lead in today's hyper-connected landscape. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9791281627109
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